The future of social media


In 2018, video content was on the rise. A total of 83% of consumers worldwide would prefer to watch YouTube videos which shows how social media didn’t grasp the usefulness of video content until much later (Cox 2020). In 2020, video content gained 48% more views on social media as it the videos have become easier to share on the main social platforms (Colormatics 2020). Another reason why it became easier for videos to be shared was due to the COVID pandemic. People couldn’t communicate face to face due to lockdowns so some of the ways to communicate with people was the use of social media.

Marketing has benefited from this as 90% of customers report that video content helps make their purchasing decisions easier (Kay 2021). It shows that we are now consuming media more than ever as it is easy to access. Social media has realised that video…

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