Contextual Essay


As you may or may not know, my initial plan for my DA this semester was to go ahead with my business – The Social Makeover AU to create a 3 part podcast series on spotify to document the future of TSM. Since my pitch, I decided to combine my DA with my classmate Tiara as she recently joined The Social Makeover team. Why not share the passion?

Our approach for this DA, was by proposing a three part video series addressing our short, medium and long term goals which include:

Tiara and I have set roles in the business, therefore, some commitments and tasks are designated within that role. We both focused on creating not only a strategic but realistic business plan that pushes us into the right decision in achieving our goals. As the creative director of the business, it was my responsibility to keep everything…

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