All posts by Rachel Weisz

Uni Student/Existentialist/Small Business Owner

TikTok For Brand Awareness: Contextual Report

Rachel Weisz

My Digital Artefact consisted of two blog posts on the utilisation of TikTok to raise brand awareness, accompanied by my own brands TikTok profile. Check it all out here:

Pitch

Beta

Blog Post 1: TikTok is the Future

Blog Post 2: Let’s be real; raising your brand awareness on TikTok is hard

TikTok: @freckled.clothingco

Concept and Methodology

My DA project was a series of blogs exploring the utilisation of TikTok for marketing small businesses. This project made me really understand how brands should respond to new emerging platforms with some tips and tricks on how to utilise these platforms in the future. I was considering the future of my own brand by promoting my brand awareness online while also using my blog as a guide for other businesses who need this for their own social media marketing strategies. This is a relevant topic to me because I study digital and…

View original post 884 more words

BCM325 | Peer Commentary & Evaluation

Rachel Weisz

Here is my feedback for my peers beta presentations. My goal was to focus on the ideas, concepts and practicality of the proposed Digital Artefact, and I did my best to contribute to further research via web links, academic, scholarly and news media sources and other materials. Here is my critical self evaluation:

Comment 1: Steph Jory

Click here

I was very fascinated with Steph’s Digital Artefact on the future of retail. In my comments I mentioned that her beta presentation was clear, easy to understand and I believed that she was right on task and heading in the right direction. Her digital artefact itself was very informative and she had really good information regarding the future of retail. Instead of giving her more information, since she had already completed two of her blog posts, I wanted to give guidance on ways she could share her information to the public…

View original post 663 more words

BCM325 | Live Tweeting Evaluation

Rachel Weisz

This blog post is a critical self reflection on the live tweeting process that I have been testing in the last couple of weeks and how I have improved from the last tweeting evaluation. Every Thursday I have sat down to watch a classic science-fiction film while also live tweeting my though processes in relation to how the past perceived the future cultures. I wanted to discover what their perspectives were and how they compare to the present now. Below I will be exploring how my tweeting was during these seminars, and how the critical thinking of the films resonated with the other students.

Reflection from the last tweet evaluation; (to check our blog 1 click here)

From my last blog I said that I wanted to improve by being more engaging with my peers. These were my goals:

  • Utilising the lecture material more and connecting it to…

View original post 929 more words

BCM325 Beta

Rachel Weisz

Digital Artefact Summary:

My digital artefact will be an article/essay on the future of social media marketing and how small businesses can utilise this for their brands.

The past couple of weeks I have been compiling primary research data with my own small business. I have also been following tips and tricks from other blogs and articles as secondary research. Check out my beta video below:

Feedback and engagement with lectures:

Because I am only creating one essay/article for my digital artefact, I have spent the last couple of weeks creating content as my primary research. In my pitch I stated that I would focus on a different social media platform every two weeks, but I decided it would be easier to do both at the same time as I am able to post the same content on each website which is a really good way to analyse the different…

View original post 527 more words

Live Tweeting! – BCM325

Rachel Weisz

This blog post is a critical self reflection on the live tweeting process that I have been testing in the last couple of weeks. Every Thursday I have sat down to watch a classic science-fiction film while also live tweeting my though processes in relation to how the past perceived the future cultures. I wanted to discover what their perspectives were and how they compare to the present now. Below I will be exploring how my tweeting was during these seminars, and how the critical thinking of the films resonated with the other students.

Week 1: Metropolis:

I found that live tweeting Metropolis was a very fascinating experience because it is a film that I have previously studied before in High School. With that knowledge, I could easily explore why Lang used certain film techniques and biblical connotations to get his message across. However, this live tweeting process got…

View original post 1,322 more words

Peer Pitches! – BCM325

Rachel Weisz

Comment 1

Leo’s Pitch:

I really enjoyed Leo’s pitch on the rise of virtual reality! I was curious to know what type of virtual reality he would be focusing on and for what reasons. Virtual reality is definitely becoming a big part of our society as a whole but I would love to see Leo cut down his research and focus on one aspect, for example medical research or gaming. This will allow him to have a very clean and strong DA. I wish I supplied another article that would help him focus on the future of virtual reality and how that may consume our everyday lives in the future. I should have also touched upon his public utility. However, I do believe I gave him an incredibly interesting article which touched on immersive vs non-immersive virtual reality simulation experiences and I hope that this helps him with him research!

View original post 466 more words

The Future of Social Media Marketing: The Pitch

Rachel Weisz

Summary:

My digital artefact is a contextual essay on the future of social media marketing. I want to understand the importance of social media marketing and how it is redefining the whole shopping experience for consumers.

I am hoping to educate myself and other business owners who want to maintain their brands in the future of social media.

Social Media managing includes a lot of planning which can contribute to the way we think about and organise for the future. I like to utilise articles online about understanding engagement and to search for keywords for social media. This is why I chose the format of a contextual essay as I think a written format would suit me and my audience better and almost be used as a guide.

I intend on using Instagram, Tiktok and Reddit as the platforms that I will be posting content towards. I chose these three…

View original post 322 more words