All posts by Hayden Curley

Student at the University of Wollongong studying a Bachelor of Communication and Media. Majoring in Digital and Social Media and Minoring in Marketing Communications and Advertising as well as Graphic Design. Outside of Uni, a basketball player and avid beach-goer.



Read the Pitch and Beta for my Digital Artefact first.

My Digital Artefact is an exploration of how human over-consumption will affect the environment in 10 years. Through my research, I explored the effects of over-consumption including climate change, environmental degradation, over-population and life expectancy. I chose to focus on the topic of human over-consumption as I had recently learnt about New York’s Climate Clock, a clock in Times Square that is counting down to the year 2028, at which point the damage from CO2 emissions becomes too much to repair, and the world cannot recover. After researching the topic, I decided over-consumption would be my topic and I decided my time period would be 10 years.

Audience & Utility

Initially, I had been targeting my Digital Artefact towards my fellow university students, as they are an group I am engaged with often, however when I started using hashtags on my posts, I found my target audience changed. By tagging my posts with hashtags such as #sustainability and #planetearth, I started to get engagement from the communities that frequent these tags. I struggled to get my engagement from students, so this change in audience has been extremely helpful, as these new groups are far more interested and willing to get involved in the conversation. Despite my audience expanding, I believe the utility remains unchanged – raising awareness about humanities’ impact on the environment by exploring how the future may look in 15 years.

Background Research

When developing my Digital Artefact, I was reminded of the Week 6 Lecture surrounding Futurists, and it stated, “futurists seek to know: what can or could be (the possible), what is likely to be (the probable) and what ought to be (the preferable)”. Using this quote, I knew that the best way to approach this was to be mindful of how the future isn’t set in stone and there are many possibilities to be aware of.

As stated in my concept, my DA was inspired by the Times Square Climate Clock, which is counting down to the time when global warming by carbon emissions reaches the point where the damage to the environment is irreversible and catastrophic. When researching, I also came across the Paris Agreement’s Climate Clock, another clock counting down to the same fallout, which instead shows 11 years left till carbon emissions are too much. Therefore, wanting to explore something similar, I chose human over-consumption’s environmental impact, and since one Clock currently has 11 years left on it (estimated to go off in 2033 as of March 2021), and the other shows 8 years, I chose ten years as my scope, to reflect this. However, upon further research, I discovered that the effects I was researching wont take effect until a few years after 2033, therefore, I amended my project’s scope to 15 years rather than 10.


In my Pitch, I stated that I would be creating a Twitter account and an Instagram account.  I started with Twitter, sharing information and articles about my topic and tagging all of my posts to increase my reach. I also created a profile picture/logo and a header image to make my profile more personable. When tweeting, I made most of my tweets threads, as I had more information to share than was possible in a single tweet, and this meant I could also use a large number of hashtags on each tweet, attracting more people to my DA.

Successes & Limitations

I found hashtagging to be quite useful, as before I began using them I had very little interactions, but experienced an increase in engagement from the sustainability community once I did. I am also quite satisfied with the logo and header image I created, as I believe they helped boost the image of my profile and made it more aesthetically pleasing.

Although it was strongly recommended by both my peers and my tutor that I should make an Instagram account, as there is a strong audience there that are interested in sustainability and social justice issues, I was unable to create the account, as I ran out of time due to my full schedule and three other classes. I also found it difficult to locate graphs and graphics to share, so I stuck to text posts.

Production Timeline & Trajectory

In my pitch, I showed a timeline that I planned on following, to make sure I stayed on track over the semester, however, it became difficult to stick to this schedule. Despite this, I believe if I were to continue this project, the next natural expansion would be the Instagram account I had planned on creating. This would also force me to make graphics, which would help benefit the Twitter side of my DA.


  1. Betts, R, 2016, ‘What will the world actually look like at 1.5°C of warming?’, The Conversation,, accessed 25th May 2021
  2. ‘CLIMATE CLOCK’,, accessed 25th May 2021
  3. Human Impact Lab, 2021, ‘Climate Clock’,, accessed 25th May 2021
  4. Matthews, H, Peters, G, Allen, M, Forster, P, 2018, ‘The Climate Clock: Counting down to 1.5℃’, The Conversation,, accessed 25th May 2021


@Sustain_FOOT BETA

Check out my Digital Artefact for yourself HERE!!!

Moving forward, I am hoping to expand my audience, both by growing my twitter account and potentially creating an Instagram account if I have time. By branching out to Instagram, the focus of my posts will be images, and I hope to use this format to share more information such as statistics and graphs. Using images and videos will also make the twitter account more noticeable and interesting.

Leading up to the submission of the final Digital Artefact I am planning on sticking to my production timeline to ensure I stay on schedule, as I fell behind at the start of my project.

Tweeting pt.1

Ending week 5, we have watched 5 films – Metropolis (1927), 2001: A Space Odyssey (1968), West World (1973), Blade Runner (1982) and most recently, Ghost In The Shell (1996). I had already seen Metropolis and Blade Runner, and found them relatively simple to tweet about, however, I had very limited knowledge as to what to expect from the other films. Overall I believe I was able to tweet, interact and contribute well with my classmates, however there are a few things I would like to improve on.

So far the five tweets that have had the most engagement have been:


I studied Metropolis in Year 12, and had a lot of prior knowledge about the film. The focus of my tweets for this screening were the effects this film had on other films (such as Star Wars) and the themes of disconnect between the upper and lower classes in the film. My most popular tweet of this week was a comparison of Metropolis and the original Star Wars concept art from 1977,  illustrating the influence Metropolis has had on filmography.

2001: A Space Odyssey (1968)

Week 2’s film was one I had very little knowledge of, yet seemed rather familiar, due to the music, which has been copied, parodied and re-used in a variety of other media. Some of my tweets focused on the influence the film My most engaged-with tweet was this:

West World (1973)

West World marked the beginning of our exploration of robots and androids and whether these robots should have rights and the morals behind how they are treated.

Blade Runner (1982)

Blade Runner took this idea one step further as the topic became focused on the rights of non-humans when they’re indistinguishable from humans. I also focused on the morals of each character’s actions and motivations, and how dark and depressing this portrayal of the future was.

Ghost In the Shell (1995)

For week 5’s screening, my focus shifted towards the portrayal of technology and identity in the future. unlike previous films, technology was no longer something separate that needed to be fought, but rather something used to enhance a human’s abilities and create a distinct self-identity. This led to me questioning what makes someone human and how self-identity is formed.

Overall, I am happy with how engaged I have been with my peers and the films we have watched. In the first few films my focus was more on the film itself, rather than the implications they have for the future, however, I believe in the last two screenings, Blade Runner and Ghost In The Shell, I have managed to analyse how future cultures are represented in film the reality of those futures.

Pitch Comments

Original Post

During the process of creating and maintaining a Digital Artefact, I am required to comment on 3 of my peer’s pitches, to give feedback on their projects, help them in their development, and suggest further reading and resources for them to access. In turn, they will provide me with feedback, allowing us to create our own feedback loop throughout the semester.

Comment 1

My first comment was on Caitlyn Du Buisson Perrine’s pitch – All Things Beauty: Girls Chat Space. Caitlyn is planning on taking a look at how make-up, cosmetics, and body image will change in the next 5, 10, 20 and 50 years, and what affect this will have on different industries of work. In my comment, I linked a site that discussed how the perception of beauty and body image had changed over the past few hundred years up until now and how it is especially interesting that the most favourable body image changed every few years, and though one particular feature or style may have been deemed attractive 10 years ago, the complete opposite may now be deemed attractive. I then linked this idea back to the Week 2 blog – Future Thinking, which discussed how our visions of the future are always shaped by our perceptions of the past.

I also gave some feedback regarding Caitlyn’s digital artefact’s size, as she has planned on looking at the future of beauty in 5, 10, 20 and 50 year’s time, which may be too much to complete in the limited time we have to complete this subject.

Comment 2

My second comment was on Amy Dunn’s pitch – “Where will we be in 2070?”. Amy’s digital artefact is quite similar to my own, as we are both exploring humanities impact on the environment. Amy’s project will be focusing on “the future of living in Australia in 20 years as a result of climate change”. In my comment, I started by addressing an issue that I had also faced when ideating my project – I started too large and had to ideate my project to make it more manageable. I suggested that rather than have four main points to address, she choose one to go into more detail about. The four statements she plans on looking at are:

  • The future of living in Australia in the next 50 years as a result of climate change.
  • Explore examples of imagined futures as well as the accuracy of scientific predictions.
  • Discuss the future based on current statistics and projections.
  • explore media and climate forecasts to make predictions.

I also linked her ideas back to the week three lecture, where Chris talks about the positives that the rich face and the negatives for lower classes, due to the massive imbalance of wealth, as well as the effect this has on living conditions and the environment. Furthermore, I linked to a site that discussed how far climate change had progressed in the past 50 years.

Comment 3

My final comment was on Danielle Godden’s pitch – “Are you sure you want to buy that?”. Danielle’s pitch is a video series focusing on the effects of fast fashion. My first suggestion was that she should raise awareness to what brands are the most harmful and un-sustainable, and how to avoid these brands. I also suggested she branch out to other platforms, to grow her audience and educate more people.


Overall, I am quite satisfied with the quality of my comments, as I managed to give feedback about each individual project, and link outside resources that may be useful for each student. I was also able to link back to the lecture content in two of my comments, however, I was unable to in the third, which is something I hope to improve by the time of the Beta presentation.

Sustainable Footprint – Pitch

Original Post

Background Research

The National Geographic Society defines biodiversity as “the variety of living species on Earth, including plants, animals, bacteria, and fungi”. National Geographic also states that human’s activities threaten this diversity, and significant efforts must be made in order to rectify this. According to the World Benchmarking Alliance, “When asked “What do you feel is the number one priority to make the world a better place in 2030?”, a majority of respondents aged 15-24 said “a sustainable environment”. This indicates that young adults have some knowledge and interest in sustainability.

Production Timeline

For this project to be successful, I have created a production timeline, to help me visualise what I need to do each week to stay on time and on top of my work.