All posts by Daisy Loomes

Journalism and international politics student, music lover and procrastination extraordinaire. Contact me at:

Storytelling: Contextual report

Daisy Loomes

My blog series on the future of storytelling can be found here: (1)(2)(3)

Development of concept

Originally, I planned to undertake a more people-focused project for my Digital Artefact that would involve interviewing and working with subjects over a period of time to explore how we use language and technology to communicate. Unfortunately, the changes caused by Covid-19 meant this was no longer feasible. I continued to research language and thanks to the film portion of the BCM325 course, I became interested in storytelling and how this relates to the future.

What I have discovered through this subject is that while future studies is highly academic and utilises quantifiable data, it also leans heavily into imagining and philosophising. As obvious as it may sound, the future is a self-fulfilling prophecy; our past and what we imagine in the present directly impacts our future and how we work towards…

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BCM325 Live Tweeting reflection #2

Daisy Loomes

As mentioned in my first reflection, I wasn’t very familiar and comfortable with Twitter as a platform when I began BCM325. As I’ve continued to use it regularly since then, Twitter has become a platform I am comfortable on and see as a valuable tool to network with people in complex and helpful ways.

The most important discovery I made while live tweeting is that for effective public engagement, you need to present concepts and theories in a relatable context and give current examples. Doing this helped my Twitter reach and discussion spread beyond those in BCM325 to those in the communication and media field, as well as members of the public.

Below I have highlighted some of the most fulfilling and helpful interactions I had during the screenings we completed in the second half of the session.

The Matrix 3The Matrix

‘The Matrix’ was a great starting point for discussing the…

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BCM325 Peer Beta Commentary

Daisy Loomes

As we’ve reached the beta stage of our Digital Artefacts, it’s time for another round of peer comments. At this point, we had all developed our ideas much further, so as I commented I tried to provide Julia, Tijana and Nicholas with tangible resources and practical suggestions to maintain a feedback loop that was relevant to the stage they were at with their projects. I found the topic of all three DA’s I commented on very interesting and I could see how they had taken on board the concepts we have explored since we first presented our pitches.

Julia beta comment

My first comment was on Julia’s Digital Artefact exploring social media trends and how they might develop going into the future. She plans to create a series of videos exploring ephemeral and video content, influencer and celebrity marketing and the adoption of augmented and virtual reality. Julia has already made her video…

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BCM325 Beta Presentation

Daisy Loomes

As detailed in my presentation, the direction of my Digital Artefact has changed significantly since I first presented my pitch. My current thesis is:

‘How can we retain the role of culture and identity in language as it develops going into the future?’

As Eleonora Masini argues, we should be actively working towards a pluralistic future in which we embrace our diversity, rather than focusing on the present and in this case, trying to create a single universal language for a future that we haven’t yet reached and can’t truly foresee.

Below I have listed some sources I have found useful so far: – ‘Can English remain the ‘world favourite’ language?’ by BBC News (provides background on predictions of the spread of language in the near future)

Alshenqeeti, H 2016, ‘Are Emojis Creating a New or Old Visual Language for New Generations? A Socio-Semiotic Study’, Advances in Language and…

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BCM325 Live Tweeting reflection

Daisy Loomes

To reflect on my Twitter usage in regards to BCM325 I first have to make a confession; I do not like Twitter. I have been encouraged (some may say forced) to use Twitter throughout my communication and media studies degree and I have never found it to be a platform I felt I could engage well with. I struggled to understand how to successfully engage with such a complex web of different conversations spread across multiple threads and with such a short word limit per tweet.

As mentioned in my previous blog post, my goal for this session, which is my last, is to begin to communicate professionally with my university peers as well as those in my chosen fields. Twitter is clearly an important resource in media and communication, so the live tweeting element of BCM325 has helped familiarise me with Twitter and to push past my dislike for…

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BCM325 Peer Commentary

Daisy Loomes


One of my goals for this semester, it being my last, is to practice interacting with my peers in a professional context and to be able to offer them useful critique and resources and have confidence in my ability to do so. Providing peer commentary on Jasmine, Corey and Kendal’s Digital Artefact pitches helped me to practice this, as well as prompting me to reflect on my own pitch and how I can incorporate what I have learnt so far into my practice as I create my Digital Artefact.

Jasmine comment

My first comment was on Jasmine’s pitch for a series of blog posts exploring how technological accessibility has affected online and offline shopping, and how it has affected online dating.

Jasmine provided a clear outline for the development of her Digital Artefact. Seeing how she had mapped out her process of creating her DA helped me to reflect on my…

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BCM325 Pitch – Creating digital love languages

Daisy Loomes

As outlined in my pitch, for my Digital Artefact I will be exploring the role that technology and social media can play in enhancing our relationships and communications. I will create a proposal and plan for an app that is used by couples to create their own symbolic, visual ‘love language’ that is shared between their phones and is generated through the app using their input to create a unique form of communication.

My proposed timeline is as follows:

Week 4+5: Research a) how symbolism, colours and visual play a role in human communication and the way we use social media and other technology b) app development and what steps are taken to scaffold and propose an app

Week 6: Create a physical program for couples to attempt creating a visual/symbolic ‘love language’ through – may be on paper or simple online program. Start sourcing couples/friends to take part.


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