We as a society are constantly consuming various forms of media. As we tour our homes today, every corner of a room is filled with countless means of new technology, providing hours of entertainment. The development of digital media has revolutionised the way we view news, information and entertainment. Any major historical event from the past 50 years we have witnessed happening through a screen. From the horrific events of the 9/11 Terror Tower Attack to man’s first steps on the moon, this documentation and new wave of technology creates an extent sense of connection, bringing individuals together through discussion and reaction.
Growing up in the early 2000’s traditional media played a huge role in my upbringing. My generation was probably one of the last to shape their nights around a television screen, tuning in to watch our favourite programs at a specific date and time. With this medium having…
View original post 1,123 more words
The Nielsen Global Survey of Trust in Advertising reported that “83% of consumers trust recommendations from their peers over traditional advertising” (2015).
Looking at these social marketing strategies, audiences are more responsive to products endorsed by ‘everyday’ individuals as they provide a sense of reliability. As shown throughout this blog, influencer marketing has proved to be highly effective across all social sites, through being a visual platform. Consumers see these posts as similar to a friend recommending them a product, rather than a celebrities blatantly being paid to advertise and sell. With celebrities and high profile accounts, consumers may see posts as aspirational, and follow suit as they want to emulate the influencer’s lifestyle.
Being a brand, your authenticity shows through the creative expression between your objectives, influencer vision, and audience connection. When considering influencers to partner with, businesses need to assure that the influencer’s overall personal brand aligns with…
View original post 842 more words
Now that you understand the operations behind influencer marketing, another aspect of my blog looks at the cost of this promotion and how it its priced. These influencer costs can range from a couple of hundred to millions of dollars across various networks. Although there’s no exact science to configure how much brands pay these influencers, throughout my blog I have broken down four factors that contribute to the cost of this marketing. These guidelines might not always apply to a particular influencer or marketing campaign, but understanding these factors can allow businesses and brands to adjust their rates accordingly so that they can find a price that works for both parties.
What Social Platform?
- The choice of what platform for the campaign is one of the key factors that influences cost, As they varies across channels.
- Instagram usually tends to be the top choice for for this…
View original post 557 more words
Aim: This is research/ information based blog on Influencer Marketing for social users to gage further understandings of the operations behind this field. Through my content my aim is to showcase the methods and strategies brands implement to attract us into buying products. I look to use my research behind this topic to enlighten readers on how this form of marketing has both positive and negative attributes, as well as the exploring notions of trust for consumers with distribution of authentic products.
What is Influencer Marketing:
The introduction to new mediums like social media has shifted content from a centralised model. This has created new opportunities for any individual to voice and give perspectives online. Looking at the aspects of marketing in this sense, social media has become an significant part of any business. In the age of immense social media use it has become a must for these brands…
View original post 906 more words
This semester I have successfully produced the information/ research based digital artefact ‘Branding Breakdown’ focusing on ‘Influencer Marketing’. Hosted on WordPress the blog looks to help social users to gage further understandings on the operations of this marketing field. Through this content, my aim was to showcase the methods and strategies brands implement to attract us into buying products. I my research behind this topic to enlighten readers on how this form of marketing has both positive and negative attributes, as well as the exploring notions of trust for consumers with distribution of authentic products. Initially, this artefact was constructed to just showcase the facts and methods behind social influencers. Whilst this did look to be an an informative platform, I wanted to push past descriptive content as these sites are already available. Looking to stand out amongst competing sites, I focused on constructing a source for audiences to discover…
View original post 1,520 more words
Throughout this session, live tweeting has given me the opportunity to express my thoughts and opinions on the films/programs watched in class. While some have been successful in sparking discussion and activity, others failed to draw in conversations. The following is a breakdown of my top tweets spanning over 8 weeks.
Week 1: Ghost in the Shell (Film 1995)
As this was my first time live tweeting this session, I didn’t have much experience. At first I really struggled coming up with ideas to tweet because I wanted to ensure I was focusing on the film. I was expecting most of our tweets to just focus on being academic, just discussing the cyberculture aspects of each film. However, when coming up tweet ideas I was more focused on the advancement of this technology, rather than ensuring my tweet was scholarly.
Along with this, I received my first interaction on my…
View original post 959 more words
For this session I have started to develop a research/ information based blog on Influencer Marketing for social users to gage further understandings of the operations behind this field. With this I will post about the methods and strategies brands implement to attract us into buying products. I look to use my research behind this topic to enlighten readers on how this form of marketing has both positive and negative attributes. Throughout my posts I will explore this notion trust for consumers as well as the distribution of authentic products.
For my upcoming project I am looking to produce around 6 posts. The sources I look to utilise throughout these posts include:
Post 1: What makes an Influencer?
Planning out this post I utilised Kristien Forbes’s journal article on the examination of the beauty industry and the use of social influencers. As Forbes works under the Strategic Communications for Elon…
View original post 1,070 more words
The communication environment for businesses has significantly changed with the emergence and growing popularity of social networking sites. Scrolling through our timelines today we are bombarded with popular influencers promoting products through brand sponsorships. From weight loss teas to teeth whitening kits, these brand partnerships are hard to avoid and are a powerful marketing strategy that many companies are capitalising on. These well-known users sharing their experiences and opinions have become a trusted source of information for consumers “with 74% of individuals relying on social media to influence their purchasing decisions” (Bennett, 2014), therefore leading to a decrease in traditional advertising. These developments have forced advertising industries to adapt and rethink
traditional marketing strategies in order to effectively reach consumers, thus the development of influencer marketing.
View original post 678 more words