Over the last several months I have been working with the University of Wollongong’s Law, Humanities and Arts (LHA) Faculty’s marketing team, alongside several other students, to run the official LHA Marketing owned UOWCreative TikTok, Twitter, and Instagram channels. Some more information on this project can be found in my earlier project pitch and project beta blog posts.
Almost two months ago, I posted a critical reflection of my experience with livetweeting a number of science-fiction films every Thursday morning over a five week period. This post is a similar reflection on my livetweets over the last seven weeks, looking at how I’ve engaged with and contributed to the discussion, as well as some thoughts on whether I’ve improved from those early weeks.
Context for those who might not be studying BCM325, we are each undertaking a project with a central focus on “the future”. We have now provided a progress report on these projects (here is mine), and are now providing feedback on three other student’s reports, and evaluating that feedback.
Project One: The Future of Care Work
Short Summary:
Alana is creating a short series of podcasts and a website to embed in the podcasts alongside their transcripts. Her project is focusing on how the care work industry may shift and change with developments in technology. You can find Alana’s progress report here.
My Feedback:
“Hi Alana! Your DA sounds interesting and it’s a really important topic!…
As mentioned in my Project Pitch I have been working with the Laws, Humanities and Arts faculty’s marketing team for the University of Wollongong as a sort of intern and helping to manage and run UOW Creative’s social media channels. This is an update on that project. A transcript for the video is available at the end of this post.
As mentioned, I have moved between working as a moderator, content creator, and analyst for UOW Creative’s TikTok channel. Since TikTok is a relatively new digital platform that has risen to immense success outside of China in only the last year or so, there is currently no marketing industry standard accepted analytics tool to help content creators determine how…
Every Thursday morning for the last several weeks (not counting a two week break), me and my classmates have been live-tweeting a viewing of a science-fiction film. This is a critical evaluation on my own livetweeting contributions.
Context for those who might not be studying BCM325, we are required to undertake a project, which we pitched via blog posts a couple weeks ago (here is mine), and are now providing feedback on three other student’s pitches and then evaluating our own feedback.
Pitch One: Script Writing Using AI
Short summary:
Elizabeth is looking to explore how AI might be used in future creative film industries by training an AI to write some short film scripts, and then actually filming and creating these short films. You can find Liz’s pitch here.
My feedback:
“Hi Liz! I’m fascinated by the idea of your project and am genuinely super looking forward to seeing how it works…
I believe my project pitch video quite sufficiently explains my project, but feel free to peruse the UOW Creative Brief, or have a look at pitches by my teammates Nicole and Jenna if you are interested.
As this is a subject aimed at how we perceive and plan for the future, I would like to briefly touch on that. As mentioned in the video, there is a chance that the COVID19 outbreak could cause whole this project to fall apart.
It was intended that we’d use TikTok to promote and advertise “campus life” at the University of Wollongong. However, with all classes moving online for the remainder of the semester in response to the pandemic there will be very…
