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Bachelor of Communications and Media // 3rd year // Majoring in Social and Digital Media 😊
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BCM325 DA PITCH | FAST FASHION

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METHADOLOGY

I intend to create 3 video essays posted on YouTube for my Digital artefact, exploring various topics surrounding my topic of fast fashion, focusing on the brand SHEIN. I am a creative person and enjoy video editing, I thought what is a better platform to use to present my DA better than YT. It gives me the freedom to showcase my research very freely and visually. I also believe that this is a very popular and relevant platform that many users engage with on a regular basis. 

Some of the topics and issues I will be addressing throughout the video essays include:

  • Production in China

  • How does fast fashion affect our economy?

  • SHEIN brand (The future of SHEIN)

  • Environmental factors

  • The future of fast fashion

  • Fast vs ethical fashion (cheap vs expensive)

    • PRODUCTION TIMELINE

    I have created a schedule to visually plan out how I want to release each part of my DA going forward from my Pitch. With a very visual plan out I can clearly see the breakdown of the next 11 weeks and the time frames for each task.

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    So, with all that being said, how much do you think you know about fast fashion? 

    Have you ever heard of SHEIN? 

    If yes, are you a fan of the brand or not? Why? 

    If you know any other ethical or non ethical brands that I may not have mentioned yet, feel free to leave a comment below.

    Share your thoughts below 

    GMB

    REFERENCES

    Maberry, S., 2020. The 15 Worst Fast Fashion Brands to Avoid in 2021. [online] ZEITGEIST. Available at: <https://wearzeitgeist.com/blogs/hearsay/fast-fashion-brands-to-avoid&gt; [Accessed 18 March 2021].

    Stat: The Industry revenue is expected to rise at an annualised 1.1% over the five years through 2019-20, to $1.8 billion

    Ibisworld.com. 2020. IBISWorld – Industry Market Research, Reports, and Statistics. [online] Available at: <https://www.ibisworld.com/au/industry/fast-fashion/4172/#:~:text=Fast%20Fashion%20in%20Australia%20industry%20trends%20(2015%2D2020)&text=Industry%20revenue%20is%20expected%20to,%2D20%2C%20to%20%241.8%20billion.&gt; [Accessed 19 March 2021].