All posts by Jessica Laubhan

Hello everyone! I'm Jess, and this is my blog. I'm 21, and I'm currently a Fourth Year BCMS Student!

Live Tweets, Retweets & Everything In Between (Again)

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After 12 weeks of live tweeting, I guess you can say that I’ve become pretty accustomed to the vigorous task of trying to research articles, tweet interesting things and pay attention to the film; all in one. Some films are easier to tweet about than others, but this doesn’t deter all of us from making jokes about the film (or how bad it is), and trying to pick some aspects of the plot apart. Live-tweeting has allowed all of us to have a sense of interaction with each other, whether this be through liking, retweeting and replying; which we may not have received in previous or other classes. Now, let’s have a look back on the last few weeks of the semester, and see which tweets and interactions on twitter seem to be most prominent!

Week 8: iRobot (2004)

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iRobot is a film which I’ve personally seen maybe 5 or…

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Beta Comments & Reflection

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Commenting on other blogs might seem like an easy task, but in reality; it’s harder than you might believe. When it comes to commenting on blog posts, I definitely steer towards the “too nice” category. I’ll admit, I find it hard to critique other peer’s work when I know my own work is far from perfect. I guess this all then stems towards refining and reiterating our own work, through the critique of others. Whilst I do appreciate the comments left on my blog, I do find it difficult to follow some of their suggestions (mainly due to my stubborn mindset), and generally keep going in the same sort of direction I was initially planning. This time around for the Beta comments, I found it easier to critique other student’s work as they had already established a foundation for me to critique on. Now, let’s begin with the reflection.

Beta One:

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Beta Presentation: Where I’m At

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The feedback I received from the digital artefact pitch, has enabled me to move forward with the iteration process for my digital artefact this semester. I have made a few changes in terms of actual content and the utility; but the essence of the digital artefact has stayed quite the same. Hopefully my prototype conceives ideas that I want to explore, and also encapsulates what direction I want to focus my da on. Obviously there is only so much I can explore within the next few weeks, but I’m sure I’ll be able to produce enough content to have a significant digital artefact started.

 

References:

Abramovich, G. 2018, “Experts Weigh in On The Future Of Advertising”, CMO by Adobe <https://www.cmo.com/features/articles/2018/6/14/welcome-to-the-future-of-advertising-cannes18.html#gs.9f0jqr>

 

McNair, C. 2017, “Worldwide Ad Spending: eMarketer’s Updated Estimates and Forecast for 2016–2021”, eMarketer <https://www.emarketer.com/Report/Worldwide-Ad-Spending-eMarketers-Updated-Estimates-Forecast-20162021/2002145>

 

Campbell, C & Marks, L J. 2015,

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Pitch Comments Reflection

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Commenting on other blog posts is something I should be used to by this point. Of course, I always find it quite difficult to provide enough ‘critique’ to others and find myself saying the same thing over and over again; such as “wow great blog post!” and the famous “I’m looking forward to seeing your other posts in the future!”. So it’s clear that I’m not commenter expert. Nonetheless, let’s have a look at the three blog posts I had to provide feedback for our Digital Artefact pitches.

Pitch One:  The Digital Media Society & Future Cultures by Kelsea 

I really enjoyed reading and watching Kelsea’s pitch. It seems as though she had most of her plans for her DA organised and ready for action, as she has previously engaged with others through the DMS prior to class. Her target audience was not only those in the BCMS course…

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Live Tweets, Retweets & Everything in between!

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I’m not going to lie, I’m quite the Twitter-user connoisseur. I’ve been using Twitter since around 2012, so coming into this class I knew the live tweeting aspect of the BCM325’s curriculum would be both easy and enjoyable, having previous experience from BCM320. The act of live tweeting allows us to interact with other students in the BCM325 class, get creative with our memes and brings in a fun and entertaining aspect with our research and findings. However, sometimes it’s difficult to get into the groove of live-tweeting as there’s A LOT going on. From trying to pay attention to the film, live tweeting your feelings, relevant articles and facts, and trying to engage with other students; it’s easy to get lost in the entirety of it all.

Now, let’s take a look back at the past few weeks and see of my tweets were most prominent!

Week One: Metropolis…

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BCM325 – Digital Artefact Pitch

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My Digital Artefact for BCM325 involves the notion of online marketing and whereabouts it’s heading in the next 5 or 10 years. The question I’m asking; “What is the future of Online Marketing?”, enables me to dive deep into the world of advertising, personalisation and how society is evolving with the progression of technology and online space. I will be looking at the differentiating aspects of past advertisements in comparison to the modern day and will post all of my findings through platforms such as Soundcloud or Youtube and imbed these onto WordPress; and hopefully I’ll be able to intertwine all of these aspects in the final result of my Digital Artefact.

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