All posts by jmayfarrington

Communications and Media student at the University of Wollongong (NSW, Australia) Digital and Social Media + Marketing and Advertising.

cyberculture [digital artefact report]

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My Digital Artefact — Future Neon, an artistic exploration of cyber-culture

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Concept — The future from the perspective of cyber-culture and transhumanism

“Transhumanism is the belief that science and technology can allow us to transcend the limitations of human life.”
— Geraci, 2011.

Originally I intended to do a broader exploration of the future in the next 20-30 years from the perspective of cyber-culture, but recently decided to narrow my focus to transhumanism in cyberpunk/sci-fi media. Some of the ideas that I tried to convey through my digital artefact were: the relation between transhumanism and spiritual concepts/religion, where religion is defined as the “negotation of what it means to be human with respect to the superhuman and subhuman” (Geraci, 2011), the morality of artificial intelligence, immortality through transferring consciousness into machine or cloned bodies, and integrating machines into human bodies. I was inspired and informed by popular cyberpunk texts…

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live tweeting [part 2]

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GITS

Week 6 – Ghost in the Shell (Oshii, 1995)

I was already very familiar with this film, so the quantity of my tweets was naturally very high. I referenced cyberculture, transhumanism, cyborgs and a few other concepts from the subject materials in my tweets. I compared the film to a few previous screenings, and also had a few tweets sharing relevant sources/articles.

Evidence of live-tweeting and engagement in discussion

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Week 7 – The Matrix (The Wachowskis, 1999)

I missed out on the live-tweeting session for this film, but still engaged with other tweets and made a thread of my own tweets. Because of this my own contributions lacked engagement, though the tweets themselves were I feel of higher quality than any I had done before. This is probably because I was less distracted by reading and engaging with other people’s tweets while watching (I did so before my own viewing)…

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critical self-reflection of comments (part 2)

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BETA 1; The Future of Online Fitness

After receiving feedback and a lack of engagement, Tahlia has changed her original DA idea from content creation on TikTok to analysing the future of online fitness, specifically with group routines and training. Tahlia has been doing online workouts with her friend and researching the impact of internet technologies on the fitness community. She plans to create a Facebook group for sharing workout tips and routines.

In my comment, I shared an academic article about online fitness culture as seen on social media, and some of the negative impacts on the body image of young women it may have. I suggested that Tahlia could take this into account when branding her Facebook group, creating a fitness page for sharing routines but also uplifting other women and being a judgement-free support group for all body types. I referred Tahlia to the subject materials in…

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cyberculture [digital artefact beta]

live tweeting [part 1]

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Metropolis Online

Week 1 – Metropolis (Lang, 1927)

For my first week of live-tweeting I decided to compile my tweets about Metropolis into a thread. Although this seemed like a great idea in theory, I felt that it didn’t quite work for the live-tweeting experience as each tweet explored a self-contained idea about the film. Threads seemed to be better suited to the stringing together of tweets that focus on the same general topic or argument. I used a literary approach for my analysis of this film, focusing on the ideas and concepts being portrayed on-screen as well as key inter-textual references.

Evidence of live-tweeting and engagement in discussion

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Week 2 – 2001: A Space Odyssey (Kubrick, 1968)

This week I made an effort to draw upon the subject materials in a few of my tweets. I decided not to compile my tweets in a thread so that I could improve the…

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critical self-reflection of comments (part 1)

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‘COVID-19: WHAT DOES THE FUTURE LOOK LIKE FOR SMALL BUSINESSES?’

Grace’s digital artefact topic is the future of small businesses during and after the COVID-19 pandemic, specifically how online presence will become an essential part of engaging with customers. Grace will be examining this idea through her own social media business that began this year. Her website offers a range of social media packages from general advisory to content creation and page management. She plans to offer her services free of charge or at a reduced rate to small business struggling to transition to an online business model during the outbreak. Grace’s methods when promoting these businesses will consider the government guidelines set in place regarding COVID-19.

In my comment, I commended Grace’s thorough planning and digital artefact utility. I was interested to hear more about her methodology, and what her new website packages would entail. I suggested that Grace…

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cyberculture [digital artefact pitch]

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“High tech.  Low life.”

Background Research

I’ll be researching the history and iconography of the cyberpunk genre so that I can successfully incorporate cyberpunk references and ideas into my original content. This can be achieved by familiarising myself with and analyzing popular cyberpunk literature, films, news media, academic articles, and lecture materials.

Literature; Do Androids Dream of Electric Sheep? (Philip K. Dick, 1968), The Shockwave Rider (John Brunner, 1975), Neuromancer (William Gibson, 1984)

Films; Blade Runner (Ridley Scott, 1982), Ghost in the Shell (Mamoru Oshii, 1995) Alita: Battle Angel (Robert Rodriguez, 2019)

News Media; Bringing Cyberpunk 2077 To Life (GameSpot, 2019), Neon and corporate dystopias: why does cyberpunk refuse to move on? (The Guardian, 2018), What Is Cyberpunk? (Neon Dystopia)

Academic Articles/Books; 

Csicsery-Ronay, I., 1988. Cyberpunk and neuromanticism. Mississippi Review16(2/3), pp.266-278.

Featherstone, M. and Burrows, R. eds., 1996. 

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