All posts by orangesarepink

My name’s Elysse and I’m a ‘creative type’ from Sydney, Australia. I am a Christian, and love building relationships with people; listening, writing, singing and performing music; filming; creating designs; and changing my hair colour. I have a passion for online community based games, because I am able to meet people from all over the world and gain an insight into their contrasting cultures, plus the internet is addicting... No one ever warns you /before/ you get too deep. If you like what you have read and want to know more, feel free to hit me up on twitter - @orangesarepinkk - I love meeting new people and I promise not to judge. (Unless you send me something with a really really bad font. Then I will probably cry.)

A Digital Network: Brand and Consumer

elysium design utopia

After a semester of research into online identities and branding, I finally  have a finished product!  Definitely the most interesting research based assignment I’ve undertaken at university which is both brilliant and terrifying because the research hasn’t just stopped because I finished the subject.  Anywho, the image below is linked, and the PDF is interactive (aka the contents gives you a quick jump to the right page), hope you enjoy!

This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.  To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/4.0/.

That means you can SHARE and ADAPT this work, as long as it is for NON COMMERCIAL purposes and you give ATTRIBUTION.

Screen Shot 2016-08-18 at 10.35.49 pm.png

A Digital Network: Brand and Consumer

View original post

User Generated Content

elysium design utopia

When brands utilise fan made, or user generated content, it becomes the advertising equivalent of citizen journalism.  It promotes the idea of participatory culture, while also adding to the narrative of the brand identity, and creating a community of collective understanding, collective intelligence, and collective passion (or brand tribes) around the brand organisation.

Bruns (2007) outlines characteristics of produsage with these 4 main points:

  • Moving away from dedicated individuals/teams, towards broader generation and distribution via participants;
  • Produsers move between the roles of leader; participant; and content user;
  • The generated content isn’t necessarily a finalised product, but something which can still develop;
  • Deliberate blind eye turned from copyright, in order to build upon existing works for further engagement.

A great example of a brand utilising user generated content to tell a targeted narrative are the hashtags UOW promotes to highlight student culture: #ExperienceUOW (1 | 2

View original post 280 more words

Who do you say you are online?

elysium design utopia

Personal branding is something we all interact with in this digital age, whether consciously or not.  Creating a username for a site you sign up to is one of the simplest ways this can play out: that username you choose is meant to reflect you, your identity, and act as an identifier for others, alerting them to your posts and interactions.  Further signifiers such as your profile picture/dp/avatar and bio boxes solidify this identity, giving other people more information about the online persona.

Screen Shot 2016-05-11 at 11.49.27 am.png

Let’s take a look at my own twitter profile and what I believe it says about me:

  • Cover photo/Background image: My cover photo was chosen because it reflects a moment of me accomplishing something huge; climbing up to the top of a dormant volcano, despite stress and anxiety at being unfit comparatively to the rest of my family.  While not all those who visit my profile know this backstory…

View original post 538 more words

Performance of Online Identity

Our social media profiles provide a platform to tell a narrative about a subject we have the ultimate authority on: Ourselves.  So how does this tie into branding?  As highlighted earlier, “branding is not the logo, it is not the name, but rather it is a conceptual idea, which gives consumers ‘something to believe in.” (Turner, 2015).  Placing this into a personalised context, it means that our  digital identity is not based solely on our avatars, usernames, and bios; it is formed around what we utilise our platforms for, what message we communicate though our tweets, our Instagram pictures, our status updates on Facebook.  The avatar/username/bios form a quick overview, while the content we publish allows the audience to get a better understanding of who we are. “In essence, our online selves represent our ideals and eliminate many of our other real components.” (Green, 2013)

Are our online identities accurate reflections of who we are as a whole?  Do we successfully communicate the way we understand and approach life through our digital profiles?  Or do we instead present a false construction of ourselves online?  One of the ideas I suggested in my post about branding and transmedia, is that perhaps our online identity varies across different platforms, together creating a larger narrative of the self, but also existing separately, without the need of information from another network.

Screen Shot 2016-05-11 at 2.01.41 pm

If we are displaying different aspects of ourselves through different social networks, it becomes clear that we are curating our online presence for different audiences.  Our representation of self, although only an aspect of our identity is still a vital part of it, not making it any less valid than a social network which includes all possible information in one space; but rather targeted towards a more specific audiences.

“When an individual plays a part he implicitly requests his observers to take seriously the impression that is fostered before them. They are asked to believe that the character they see actually possesses the attributes he appears to possess, that the task he performs will have the consequences that are implicitly claimed for it, and that, in general, matters are what they appear to be.” (Erving Goffman, 1959)

We enter into the social media space, assuming that the content published is an accurate representation of oneself, in some way; however when the narrative presented conflicts with itself, the authenticity has been lost.  Davis (2010) suggests that we “preemptively alter our offline selves in order to authentically convey ourselves online in a particular way”,  which is an interesting concept if we acknowledge that we present different aspects of ourselves through different social networks.  If we are trying to authentically portray ourselves, do we lose authenticity if we omit certain aspects of our lives? I would argue that this is not the case, and Owen’s (2011) takes the idea of authenticity and how showing different aspects of self in different environments is still an authentic representation of ourselves: “James is an honest man and also kind. At the funeral of his wicked uncle, he will not be honest about his thoughts about the deceased, in order to be kind to the feelings of the rest of his family. […] Our identities are not socially universal.”  As such, we perform for different audiences, we aim to create a highly curated feed of information about ourselves, which is specifically directed at an audience, with similar interests, similar personality types, similar ideals.

As some extra food for thought; if we portray a different element of our overall identity on digital platforms, and chose to invest in AI technology after we died, would that mean our varied social presences would generate a number of vastly different versions of ourself as a result of the content we have access to?

Digital Life After Death

Do you have a digital plan for when you die? An idea of what you want to do with your online presence after death? “Nine out of 10 Australians have a social media account of some description, yet the vast majority have not even had a conversation – let alone written anything down – about what should happen to these accounts when they die,” (Brad Hazzard, 2014)

What if you could live on after death?  What if, when you died, your social networks took the information you had provided it with, and then integrated it with software which analysed the way you interacted with the medium, and was able to continue your interaction for you?

Although the above video is intended as a parody of sorts, this sort of thinking isn’t too far off, with research underway, and programs already existing that play this sort of role.

Currently, Facebook opts to memorialise accounts when people pass away, unless family members request for it to be deleted, but what if we didn’t have to stop at the idea of posting tributes, and tagging our loved ones in the statuses.  What if we could just message them, tell them how much we loved and/or missed them and get a response?

Two years ago, I had a friend my age pass away from cancer, and I had sent her messages in the days leading up to this.  I had dyed my hair purple as it was her favourite colour, and wanted to show my love and support for her through this difficult time.  While I’m sure she did not see the post, it makes me wonder what would have happened if this technology was available.  What would she have said? Would it have reflected the girl I knew, and if it did, would she really be dead?  And if the AI which responded evolved over time based on conversations, would she still be the same person as when she physically died?

Discussion on Personal Branding

elysium design utopia

*This is a continued conversation from the discussion about Online Branding*

Branding doesn’t necessarily have to relate only to corporate identities, meaning it can apply to personal identities as well.  Each of us are a part of our connected, digital age, partaking in different forms of social media, creating an online presence documenting what we want others to see – essentially curating our own personal branding.  This is an important aspect in our digital age, to the point where celebrities have a publicity team who help them to collate their online presence in order to further their personal brand.  This can also mean that the online personal brand does not necessarily match up to the reality of the person, as you are presenting, a part of, or an idea of you in order to further the presence.  This is because we focus on strengths rather than a full picture…

View original post 414 more words