All posts by rumeysaceylan

Contextual Essay

RUMEYSA CEYLAN FUTURE CULTURES

After much research, prototyping and
receiving feedback from various personal perspectives, I have finally produced
my Digital Artefact. My Digital Artefact focuses on the future of Targeted
advertising. Often, I am left surprised if I am talking about going on holiday
and then jump on social media to see advertisements promoting the holiday destinations
I was just talking about. Or if I take a photo of something, or even if I am
speaking about it on the phone, I would straight away get advertisements for
whatever product I was talking about or taking a photo of. While this indicates
the rapidly developing technologies of the marketing industry, it is also a privacy
concern for most consumers like myself. The three types of audience I have
chosen to target is children, people with mental health issues, and couples
experiencing problems in their relationship. The reason why I have chosen to
target…

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Beta Presentation – Rumeysa Ceylan

RUMEYSA CEYLAN FUTURE CULTURES

This beta presentation discusses a few things that stood out to me when I viewed the resources that my peers had given me. I have indicated that the youth will have no concept of privacy, as digital advertising is in everything they do online. I have also chosen to go for a creepy mood for this animation as my digital artefact is supposed to make my audience feel disturbed, which is also reflected in Ciara’s feedback, when she said it can really scare people off. Nicole’s resources also made me think that Alphonso should not have respect for privacy just like Google Home. Note: DA will be an actual advertisement.

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Blog Post 2

RUMEYSA CEYLAN FUTURE CULTURES

I have provided feedback on all three of my assigned peers, on their digital artefact pitch presentations. First I commented on Nicole Gentle’s presentation. Nicole proposed the idea of starting a fictional blog to convey how society has a social and ecological impact on the world and on each other. She mentioned that she will combine both of her majors to speak out to the audience in a way that will trigger their imagination and critical thinking abilities. Her intention is to make a product that will make the audience think of what kind of an impact they have on the world and the environment they live in. I like this idea of conveying where ecology is leading the world because of human impact. Like Emran Fejzuli has mentioned, taking a political approach is one way to go about it. Being visual is another way. I suggested that illustrations could…

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Blog Post 1

RUMEYSA CEYLAN FUTURE CULTURES

The concept of live tweeting our reactions and reflection on the weekly screenings in BCM325 was very new to me. My major is Digital Media so I am more about content developing, however that being said, I did enjoy engaging with peers through live tweeting about films that explore future cultures. Metropolis (Lang, 1927) was the first screening that we watched and I must admit it was not my favourite, only because of how old the production quality looked and it just was not engaging enough for me. I tweeted my confusion about why there were only 10 hours on the clock and there were many people who replied that it was “the standard working hours for a labourer back then”. The live tweet exercise in week 1 showed me that these weekly screenings may be confusing for me, but live tweeting is a good way to stay in the…

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DA Pitch

RUMEYSA CEYLAN FUTURE CULTURES

For this Digital Artefact, I have chosen to do research into targeted advertisements and how we often come across ads about things that we speak about. From my own experiences, I can certainly say that surveillance advertising and targeted ads are very real, and concerning for our privacy. First it was just a matter of prime-time audiences, then tracking web-browsing habits. Now companies like Alphonso, are using access to our devices’ microphones in order to collect data of what we do and what we talk about in our everyday lives. I found it very interesting how Alphonso is a software that is installed in games that children play, and this software accesses the microphone to provide targeted advertisements.  This digital artefact is an animation about what this kind of advertising may bring in the future.

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