All posts by Taylor Sumelj

A fourth-year Marketing and Communications student studying at the University of Wollongong, with a passion for social media and live music. Follow me on Twitter @taylorsumelj and Instagram @taylor.sumelj

BCM 325 Live-Tweeting Reflection (Part 2)

Taylor Sumelj

Following on from my initial critical self-reflection, my main takeaways included the need to further identify and link relevant lecture concepts to the films being screened, utilise hashtags and mentions to reach a greater audience of interest, and produce content that is equally relevant but presented in a way that encourages greater interaction. This blog, hence, will feature a secondary critical analysis of my live tweets from weeks six to ten for the BCM 325 Future Cultures subject to demonstrate my implementation of feedback and enhancement of my tweet quality.

View each thread here:

• Week 6: Blade Runner 2049

• Week 7: The Matrix

• Week 8: No screening (non-teaching week)

• Week 9: Alita: Battle Angel

• Week 10: Ready Player One

During the first live-tweeting reflection, I identified a pattern of increasing engagement with my introductory tweets, consisting of (i) the screening week, the movie title…

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My BCM 325 DA – Part 2: (Take) Your(Seat)s & Owls

Taylor Sumelj

If you haven’t already, read myDigital Artefact Pitch and Part 1 of my Digital Artefact.

May be an image of 1 person and standing
Cosmos Midnight at Yours & Owls Festival 2021, taken by Georgia Moloney (2021)

The weekend before last, I worked at Yours & Owls – an annual two-day music festival held in Wollongong (just ninety minutes South of Sydney, for all my non-local readers). The COVID-safe event, held at Thomas Dalton Park from the 17th-18th of April, was one of just two major Australian music events approved to go ahead following the onset of the Coronavirus pandemic, so, of course, I jumped at the opportunity to further my industry experience after an entire year of cancellations and postponements. While it was an extremely busy weekend – especially working the Peach section which was oversold by 300 tickets – it was unbelievably fun and a great networking experience.

This isn’t the only live music event…

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My BCM 325 DA – Part 1: Launching Listen Loud

Taylor Sumelj

If you haven’t already, read my Digital Artefact Pitch here.

For BCM 325 Future Networks, I wanted to focus my digital artefact on a topic that was not only interesting to myself, but one that I could utilise to further my career as an aspiring event manager and social media marketer in the music industry. As the digital artefact had to incorporate the concept of the future in relation to the subject’s lecture content, it took quite a bit of time to settle on a topic that fit the assessment brief while contributing to my future career ambitions, but finally, I came up with the idea of exploring the probable, possible and preferable futures of me.

In essence, my digital artefact is an exploration into my current career plan based on prior research and experience, where I will invite readers to offer their own insights, feedback and suggestions that…

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My BCM 325 DA – Part 3: Learning to EVOLVE

Taylor Sumelj

If you haven’t already, read myDigital Artefact Pitch,Part 1 of my Digital Artefact and Part 2 of my Digital Artefact.

Although this week’s blog instalment was meant to solely focus on the value of internships in developing practical, transferable skills, there’s been a slight change of plans. A few weeks back, I was presented with an opportunity to apply for an event production and management course through Shellharbour City Council called the Evolve Program. Essentially, Shellharbour City Council, in conjunction with the NSW Government, offers several grants to young people within the Illawarra to help fund their own creative event: “The Evolve Program is a development opportunity for young people living and working in the Illawarra passionate about producing creative events in their local community. Young people will be supported through a program of mentorship, training and practical experience, enabling participants to acquire new skills…

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BCM 325 Peer Digital Artefact Beta Commentary

Taylor Sumelj

Just as I did following on from my own digital artefact pitch submission, the BCM 325 subject is now requiring I comment on three of my peers’ beta submissions before offering a critical analysis of my engagement with their work. Below, I’ve linked three blog posts exploring the future of music streaming, live music, and virtual reality, respectively.


Blog 1: The Future of Music Streaming

Jett’s digital artefact incorporates a TikTok series and concluding essay focused on the sustainable future of music streaming over the next ten years. Specifically, it addresses his prediction that streaming services will become even more convenient and cost-effective for users while decreasing music piracy. After evaluating Jett’s original digital artefact pitch, I was super keen to follow up on his beta submission on the future of music streaming.

Before even getting into the video, his blog post was very clear and to-the-point, highlighting how…

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BCM 325 – It Keeps Getting Beta

Give it a read!

Taylor Sumelj

If you haven’t already, read my original digital artefact pitch here, and the first two instalments of my digital artefact here and here.

My digital artefact beta is essentially a progress update on my blog series. Since my pitch, only minor changes have been made to my major work (slide 6), including broadening my audience to include aspiring and established professionals in the entertainment business, as opposed to those in the music industry specifically, and replacing my concluding audio piece with a YouTube video to better complement my digital artefact. Aside from these small adjustments to my original plan, my initial concept (slide 2) and methodology (slide 5) remain as originally proposed.

My beta presentation also highlights the extensive research conducted since beginning my digital artefact (slide 10), and the feedback received from peers (slide 7) and users (slide 16) in response to my major work thus far…

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BCM 325 Live-Tweeting Reflection (Part 1)

Taylor Sumelj

A core component of the BCM 325 Future Cultures subject is live-tweeting a selection of weekly screenings related to the course content. This post will provide a critical self-reflection of my first round of live tweets from weeks one to five, while suggesting areas of improvement for future live-tweeting. As this post is due the day of the final screening, I have elected to screen week five’s film, Ghost in the Shell (1995), independently, hence, the engagement for this week’s tweets will be significantly less than other weeks’ for this reason.

At the beginning of each screening, I dedicated two tweets to introducing the film to highlight how it relates to the Future Cultures subject. In each, I identified the week the screening was taking place, the film being screened, the year it was…

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BCM 325 Peer Digital Artefact Pitch Commentary

Taylor Sumelj

In BCM 325, we were required to comment and provide constructive feedback on three of our peers’ digital artefact pitches, after which we had to then to critically evaluate the feedback we provided. In doing so, it led me to critically evaluate my own digital artefact pitch and identify areas I did not address as well as I had originally thought, which will ultimately aid the construction of my eventual beta presentation towards the semester’s end. In particular, I identified a need to incorporate the subject lecture content in my digital artefact, which is something I overlooked during the initial pitch stage. I believe these peer comments have also enhanced my constructive feedback writing, which will hopefully improve the overall quality of my comments during the second round of peer evaluations following the beta presentation.


Blog 1: The Future of Alternative Subcultures

Paige’s digital artefact utilises a video essay to…

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Pitch Perfect: An Introduction to My Digital Artefact 3.0 – The Future of Me

Taylor Sumelj

When I was nine, my mum took me to my very first concert – The Veronicas’ Revenge is Sweeter Tour at the WIN Entertainment Centre. I immediately fell in love with the industry, and have always wanted to be a part of it in one way or another, though with no musical talents of my own, it wasn’t until I discovered my passion for social media and events that I knew what role I wanted to play.

Since that realisation, I’ve produced my own music blog titled Listed Loud, accepted many internships and work experience opportunities, and volunteered at countless music-related events, all in an attempt to kickstart my career and secure my future place in the industry. Considering this, it was only fitting to focus my digital artefact on the future of myself and my career aspirations.

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