Category Archives: 1.pleaseorganiseme

DA Contextual Essay

Britt's Blog

Pitch Video: https://www.youtube.com/watch?v=mkR27gmjJJY&t=7s

Beta Video: https://www.youtube.com/watch?v=osU-DYpwEfM&t=32s

Digital Artefact: @the_tattered_passport

When looking at my DA and adapting it to the future prospects, I found it quite difficult. Considering my Digital artefact is a travel Instagram – inspired by international travel and different cultures my initial reaction was to change my DA (that I have done for the past 3 years at university) all together. However, as more opportunities came up to travel interstate, I thought this would be a great series to document. My overall goal, throughout my whole 3 years of this DA, has been to promote travel and inspire others to share their experiences – ultimately, this is still my goal now focusing primarily on domestic travel.

Readings such as Impact of COVID-19 on the travel and tourism industry and LIVE BLOG: Coronavirus and the travel industry – impact and recovery were predominate articles in teaching me about the…

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Blog Post 3: Peer Comments

SNEAKER SESSIONS

Beta one: Emma Moser

After viewing Emma’s beta video, I gathered that she was basing her DA on the near future of the UOW Visual Arts Society. Emma is the president of the club and wanted to focus on creating a marketing plan for the club to promote it and gain more members. Throughout her process, Emma questioned two things to herself. After watching her beta, I believe that her marketing plan will help to achieve her end goal of the society being known on campus. Emma highlighted her concept, process, and goal for her DA very clearly and ensured that she accompanied this video with a detailed yet concise essay that really helped me as a viewer to understand her views.

Graphical user interface, text, application

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The way in which I could improve on this comment is summarised in a few dot points:

  • Perhaps I could have pulled out more specific examples from her…

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Blog Post 4: Live Tweets

SNEAKER SESSIONS

Throughout the remainder of the semester, two weeks stood out in terms of tweets and replies for me personally. These weeks being the screenings of week six and seven.

Week 6 Screening: Blade Runner 2049

This week, I believe that I was able to relate my tweets to the subject matter in a way that was concise and tied in the screening and the subject topics. With my first selected tweet, I tried to incorporate some articles that related to both the topic for the week – this week’s topic was Futurists – and to tie this in with the film. My three other tweets were more so personal reflections and questions that were aimed at my peers, to provoke some topics and prompts for discussion. My tweets this week also gained some engagement from my fellow peers which provided me with some awesome insights and feedback into what other…

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back to the future III: the final project

Lia's Blog

Project links

Pitch

Beta

YouTube lookbook

TikTok

Approaching the Future Cultures DA Challenge

Future Cultures DA Focus: Consider the future in the next 5, 10, 25, or 50 years

The Future Cultures challenge for this subject was to consider the future in the next 5 to 50 years, in a field of our choice. We’re well versed with the concept of digital artefacts here in BCM, but this was the first time I’ve went about developing one with a specific aim linked to our subject content. After considering the future of vlogging, I switched directions and focused instead on the short-term future of fashion through a ‘fashion lookbook’ video and discussion.

Research on the future of fashion revealed its common focus on sustainability and ‘slow fashion’ to combat the rise of cheap fabrics, worker exploitation and waste. Conceptually, the concept of slow fashion originated from the Slow Food movement…

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putting the “art” in “artefact – UOW Visual Arts Society DA

about emma

Contextual Essay

My digital artefact’s future focus is considering the short-term future of the UOW Visual Arts Society by developing the club’s online social media presence and a marketing guideline for the utility of passing it on the elected marketing manager at the end of the year.

DA Links

Brand Socials

Website:https://uowvisualarts.wordpress.com/

Instagram:https://www.instagram.com/uowvisualarts/

Facebook:https://www.facebook.com/uowvisualarts

Twitter:https://twitter.com/uowvisualarts

LinkedIn:https://www.linkedin.com/company/uowvas

Marketing guideline document

https://docs.google.com/document/d/1ukWceGdUhJIBURD6bKae3nSY7CICMvKUphuB-NYhFmc/edit?usp=sharing

Social Utility

My aim is to ensure successful change over and maintenance of a strong club brand to ensure the club’s survival past my graduation. This survival will lead to the club providing opportunity for visual arts culture to be preserved on campus.

Future focus questions:

How can I use social media platforms to recruit and engage club members?

And how can I develop a consistent social media brand that can be passed on to future executives to ensure club survival?

Background Research

My background…

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Contextual Essay BCM325

SNEAKER SESSIONS

          

Summary of DA

When undergoing the ideation process for this digital artefact, I had to question what was truly important to me and what I was interested to see the future of. In this case, politics, and the way that society works has always been a point of interest for me. Thinking of societies around the world that currently live under a different political regime to myself made me question what these political regimes would look like in the future if they were to become global. I picked four regimes, however I ended up doing three as they were most prominent in media examples that I found. The three were Capitalism, Socialism and Communism.

Relevant Subject Concepts

In each screening shown over the course of the subject, a recurring theme was that of politics, and the power that it held over the public. Movies like Metropolis, The Matrix…

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BCM325 Contextual Essay – The Future of Social Media Marketing

Project’s concept

‘The Future Digital Marketing’ is a 4-part blog series that explores the future of digital marketing on the social media platform. As technology evolves, consumers generally rely on mobile phones and the Internet to get information. Consumer practice and behaviour have changed due to the pandemic. Companies must keep up with the market’s speed and follow and know the consumers’ demands in order to obtain popularity and recognition, as well as a leading position in the industry. Social media is a popular mobile application. Some businesses think that digital social media has a huge potential to develop their business. In this project, I aimed to look at the present and future of social media marketing and create a clear and insightful series of blog posts for business and marketers to know the future of marketing. It was important for me to know about the digital marketing field in…

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BCM325 – DA Future Of Social Media Marketing