Category Archives: 1.pleaseorganiseme

Niche Start Up Vlogs

For this second blog, I will be writing about examples of successful niche businesses and outlining my digital artefact.

Amazon is arguably the the most popular long tail business. They have used the internet, to create a platform, that sells rare products, without the need of actually holding the product on a physical shelf. 57% of Amazons sales come from long tail searches.

But the beauty of the long tail is in the variety of available niches.

One of my favourites long tail businesses is Rent A Mourner. They are a United Kingdom based company who provide professional funeral and wake guests. The interesting thing about this business is that it is not new. Similar services were available through the Middle East thousands of years ago. This shows that the long tail is not necessarily about new products, but about using new technology to fill a current market void.

Cuddle party, is a company that works in the United States, Canada and Australia. It is a website, not for profit, that organises parties where adults go and cuddle. Its website states that the organisation hopes to explore communication boundaries and affection. It should be noted that is has had a huge, mostly, scandal free success rate. This example goes to show that even if the idea sounds somewhat crazy, if there is a market, and an appropriate supplier, it will work.

Throx is a US based website who sell socks in threes, not in twos. This way, when you loose a sock, you can use the additional third sock and still have a pair. It is a very simple idea, that any sock making company could have previously done. Throx portrays that a simple twist on an existing idea can lead to a significant success.

YourNovel provides international readers with customised romance novels. The customer builds a character, completes a questionnaire and receives a personal romance novel. Romance novels account for the largest book market, and generates 1.44 billion dollars a year. YourNovel reveals that there is a lot to learn from the mass market, and that niches benefit when working from exisiting trends.

And finally, we have 3beds, a website that reviews air mattresses. It has made a whole science of air mattresses. No niche is too strange. And a niche has a niche. In the long tail of camping equipment, there is a smaller air mattress market. And an even smaller air mattress assessor market.

Between every start up owner I have met, there has been one point of agreement. It will take longer, much longer, than initially expected to create a small business. It is for this reason that I have decided to begin a series of vlogs that will share what I have learned in this process. There will be four (three to four minute) vlogs in my final digital artefact.

The first video is going to explain the Long Tail effect and how this needs to be a part ones niche brand. Long tail market brands are more flexible in their personal concept, but not necessarily in the way they promote. No matter how passionate you are about your product, or how small a market, it is not about you, it is still about your customer. It just happens to be that your customer has unique needs. Meet them. And communicate them in a way that makes you different to other market options.

The second video looks at a Business Plan. Every tangible and intangible part of your business is created and maintained by you. A business plan is a way to ensure your business concept, presence in the market place and finances remain in check over time.

The third video looks at paperworks and legalities. This is a practical guide as to where to find relevant sate documents to obtain ABNs and appropriate licensing. The process sounds simple, but in reality is tedious and requires the patience of a saint. It can take up to one year to complete all the necessary paperwork.

The final video is about overcoming obstacles. From troubles with paperwork, disappearing suppliers and simply losing motivation, there will be so very many obstacles along the way. The video will aim to discuss some ways to work through such occurrences.

After my in class presentation, it was suggested I look further into Long Tail and focus on niche markets. This is what I plan to do before beginning my digital artefact.

header image for article found here.

Virtual Reality Part 2

Through My Eyes!

As mentioned in the first post for my digital artefact, i will be teaching myself how to create VR Spaces using Unreal Engine. My artefact will be a blog series, explaining the processes i undertook to create basic elements of VR. Each post will outline what i was attempting to design, what the outcome of my attempt was. It will also discuss what worked, what didn’t work and what i need to improve on for the next attempt. I will use the skills and knowledge from each trial to work towards creating some sort of virtual environment.

After class discussion it was determined that the easiest virtual reality space to create would be a building or room rather then a landscape. This is because buildings and rooms are very structured and made of basic shapes, and elements can be dragged and dropped from already created content in the software. In…

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How Wacom Works

the change is coming

What About It

Image result for wacom tablet


For this blog post, I am going to break down more on what a drawing tablet is and how it works. A drawing tablet can be explained as another input device for your computer. Its use is not limited just to artist. Architects and engineers would need to use these kinds of tables to create accurately-scaled images (Barett, n.d) The tablet comes with two parts, the tablet pad, and a stylus. Another interesting feature about the tablet is that it doesn’t just register only in drawing programs. In a way, you can look at it as a huge trackpad. The same one you would have on your laptop. Even without the stylus, you can use your fingers to interact with it. Clicking on links and scrolling through pages and even using it to zoom into things.

If that’s the case, why do we need the stylus…

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Lucarios Digital Journey

the change is coming

Exploring Digital Art

Digital painting.png

Having explored a lot about digital art I have found some interesting points about it. The first point is the community that has been created from digital art. Subreddits such as digital painting, allows users to post their works and get critics about it. I believe that critics are very important because it allows yourself to improve on your work. Sometimes when you keep looking at your own work you don’t see the mistakes you have done, so another pair of eyes are good to re-evaluate it.


Another amazing development due to the presence of digital art is the amount of tutorial videos available on YouTube. There are millions of videos that not only teaches you on how to draw but teaches you on colour theory, brush making, different kinds of drawing functions and much more. The community of digital artist continues to expand because the community…

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VR and Food?


My love for virtual reality stemmed largely from science-fiction and particularly its correlation with video games (specifically in science-fiction), and I would say for the larger, general audience, VR is seen primarily for its functions of entertainment. Doing my digital artefact has thrown me into a world of VR tech, and has shown me the endless possibilities for VR outside of entertainment. As the son of a chef and a restaurateur, food has always been both an interest and a very important focal point in my life, and so when I heard about VR’s introduction into the culinary world, well, how could I not be interested?

Take for example Project Nourished. Based in LA, Project Nourished is a team of artists, chefs and various other tradespeople led by Jinsoo An. Project Nourished (both the name of the team and the project) uses VR technology, an “aroma diffuser” (like an automated…

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Catneys: The Final Frontier

I somehow managed to break the original youtube link- hopefully, this new one works!

A Minute in the Life

It’s been a long and emotional journey forming the final concepts for my digital artifact. I’m sticking with cat kidneys, and if anything, the stress of almost losing my best friend has really put into focus the need for this development. In this blog, I explore my own personal experience, as well as some of the ethical issues surrounding 3D printed organs.

Want to know more?

There are some great articles featuring the ethics of 3D printed organs for human patients:

To follow the story so far check out:

Further Reading:

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Sir David AttenBRUH


Current events in recent weeks have provided the perfect segway for my research topic and board game design for DIGC310. March for Science is a movement that occurred in major cities all over the world in an effort to purify scientific method and demonstrate the involvement of politics in innovation and discovery.

The March for Science champions robustly funded and publicly communicated science as a pillar of human freedom and prosperity. We unite as a diverse, nonpartisan group to call for science that upholds the common good and for political leaders and policy makers to enact evidence based policies in the public interest.

-March for Science Mission 

Now the reason that sparked March for Science is partly the on going climate change debate, even though there is a majority consensus there are some public figures who’s voices are projected through social media and cyberculture, spreading doubt amongst the public. But…

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On Facebook, no one knows I’m an introvert (project proposal #2)



Are these images familiar? Do you find yourself or anyone you know in these pictures? If yes, how have/has you or your friend changed since you

or your friend got the first smartphone?


I have to admit that I was once addicted to the Internet, and to be more specific, social media. I had always thought social media was a bunch of nonsense until I started using it. Social media is such an interesting way of communication that I used to spend half a day just to “go online” and talk with my virtual friends, and my dad was so afraid that I was being more quiet since I was born a quiet person.

The Internet has been accused of making us more quiet, or as some said, it’s creating a more introverted generation. They say that humans are more and more dependent in social media in communication that…

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From Here to Dystopia: Part 2

Just Another Media Blog

So, it has been about one month since my first blog post was published. The central idea and themes have not really changed at all- but my perceptions have along with my faith in humanity. In the first phases of my research when I was first figuring out my plan of attack, I thought that watching the films I listed in my dystopian fiction and going on to dissect them was going to be the easiest part of this assignment. I was very wrong. In my presentation, I used two examples of dystopian fiction (The Handmaid’s Tale and Battle Royale) and after watching them both several times each then going on to analyse and critique them and then try and equate them with modern day society was an arduous task! This is my dissection of both films so far in comparison with our society today:

Battle Royale

  1. Younger generations targeted

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