Category Archives: Cyberculture

Growth EP and the bonus track!

Ijumaa_is

Contextual Essay:

Concept

Growth (Deluxe) is a musical project that mostly explores spiritual aspects of love, peace and happiness, while briefly, in a bonus song, touching on our material and philosophical relationship with technology. I want to invite the listener to grow as an individual, and inspire them to progress with meaning and be happy. By impacting one person, in consequence a ripple effect could occur for 10, 15 or 20 years. Imagine the inspiration of one human to change themselves, inspiring someone else!

Methodology

The project is F.I.S.T, (fast, inexpensive, simple and tiny). It was put together by using free recording software and a relatively cheap Blue Yeti microphone. I recorded the Whole project at home so there was no paid for studio time. I did all the editing and mastering on each track. To post my songs, I used Sound cloud, a free platform for artists.

Research

The…

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BCM325 Live Tweeting Self-Reflection (Part 2)

Ray Nguyen

Continued on my previous live-tweeting experience, I would like to reflect on what I have achieved over the past 5 weeks in BCM325. This time, I was still tasked to conduct live tweeting for the screenings in weeks 8 to 12.

Here are some of my most prominent tweets and interactions:

Taking the feedback I received from the first live-tweeting assessment, I plan to gather more findings of further research related to the screenings this time. It amazed to me that the interaction I received when I first shared a research article was also the highest amongst all tweets so far…

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NEW IDEAS! EXCITED! (BETA)

 

Screenshots of feedback outside class:

FEEDBACKScreen Shot 2019-03-29 at 9.06.20 pm

Ijumaa_is

My project is called ‘Growth.’ It is an EP that considers the future in 10 – 20 years’ time. I hope to influence the cycle of negative energy that we are currently digesting. The world needs to learn to love and compromise rather than destroy. I have researched the history of performance in Ancient Greece and how music frequency can be engineered to create calm and peacefulness. It is my hope that through the combined effort of my performance, message and frequency that you are all inspired to live and impact positively however you can. I love you all beautiful souls!

WORKING PROTOTYPE!!!

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Pitch Comments

Ijumaa_is

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I don’t have a link to this comment because it is awating moderation and won’t show up normally. Jessica’s Pitch was about the future of online media, through short videos she wants to educate us on the current state of online media, and the overall space of online media in terms of content creation and trends.

My comment set out to ask her how she could veiw her own place in the space of online media and asking how could she mould the future of the online world. As a filmaker/Youtuber I gave a few tips about making her informative videos engaging.

I think my comment was applicable and considerate towards her interests, suggesting another level of perspective into her work (through the lense of the self). Through inviting Jessica to consider how she may edit her videos, I am expressing a desire to see her do well and make…

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Naive and Dangerous: A New Podcast on Emergent Media

This is Episode One of Naive and Dangerous, a podcast about emergent media brought to you by two media researchers, Ted Mitew (on Twitter as @tedmitew and Chris Moore (on Twitter as @cl_moore).

The episode is titled: “I’m sorry Dave. I’m afraid I can’t do that.” Why Humans Fear A.I.

The intro/outro music is ‘No BPM’ by Loveshadow: dig.ccmixter.org/files/Loveshadow/58707

To Track, Or Not To Track

krisesandchrosses

Youtube Channel.PNG For my digital artefact, I created a YouTube Channel with useful information and discussions on the ethical implications on tracking humans. This channel has four videos currently but can be expanded by getting more families to discuss their own opinions on the issue. To go to the channel, click here!

Contextual Essay:

The area of study I choice to explore encompassed an aspect of cyber surveillance, geoslavery and tracking devices which has not yet been fully unraveled by society. Throughout this project I have been able to draw conclusions using my own experiences as someone who has been tracked along with using academic, pop culture, news and political sources to frame my argument involving the ethics of tracking humans.

In the context of this investigation, I cumulatively utilised primary experimental research (a discussion video with my family) and secondary research to fully engross myself in the content…

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Grown Ass Kid, Social Branding on Instagram

The project I have chosen to curate my research on, is developing growth of the presence of a start-up fashion brand through the creation of an Instagram account, titled after the fashion brand which I have set out to create, ‘Grown Ass Kid’.

Link to the previous blog post: https://fernandezreece.wordpress.com/2018/03/20/cultivating-a-brand-from-the-ground-up/ 

Recently I have set out to create an Instagram account where I will attempt to try and campaign various clothing products which I be releasing and designing myself, while campaigning the start-up brand I will be using various academic sources, statistics and advice in a trial and error process to see what methods and communication processes are most helpful in achieving a strong brand presence online.

Strong in the sense of the reach it has with it’s followers and to a further audience and also in the sense that the brand identity is something which individuals can feel that is an extension of themselves. Something they can use for self expression. During the time of writing (23/4/18) the curation of a branding campaign is yet to begin, due to personal reasoning of wanting to begin the process with the release of the next Grown Ass Kid product which has been in the works for two months and is in the final steps now.

Although my previous work on Grown Ass Kid can be found on my previous linked blog post or my personal Instagram: https://www.instagram.com/reecefernandez/.

 

The aim of my research project does not lie within the marketing aspect of social branding, where influencers/popular account’s endorse products and services as a marketing strategy but rather the communication aspect of it. How to optimally use communication methods to post good, well received content and properly develop a dedicated group of followers/consumers who interact with the brand whole heartedly.

When I think of branding now days I think of branding campaign’s, campaigns that stem from traditional media to online platforms. Although in the era of social media, branding will always win when it has been channelled through this medium. Branded content on social media allows companies to forge relationships directly with consumers, you are able to post relevant content with your audience and stay directly connected to them in real time by posting into their personal feeds where consumers can interact with each other on an equal level. By doing this your brand is able to become a community hub for its consumers (Douglas Holt, 2016).

Companies have noted the relationship between consumers and social platforms and amongst these social platforms Instagram is thriving as the perfect platform to establish brand/consumer relationships. Instagram is able to curate content and build successful relationships with their audience due to the visual nature of the platform, 71% of online marketers have been recorded to use visual assets in their social media marketing (Social Media Examiner 2015 via Hubsport.com) and visual interactions are key in branding as researches have found that coloured visuals increase peoples willingness to read content by 80%. (Xerox 2014). Visual content being key and the ability to connect via likes, hashtags and comments are what makes Instagram the go to for branding.

Within Instagram there are multiple methods to curating your presence. Advantageously planning the way your grid of photos are presented on the profile is key in defining a distinct individual aesthetic. The key strategies in creating a visually pleasing sequence of photo’s is to follow rules set by Lev Manovich 2016:

Use of a single visual style in your gallery or have few reserved for particular subjects:

  • The way I will achieve this is by choosing to shoot most, if not all content for my brand using the medium of 35mm film photography. A personal hobby of mine.

When posting a sequence of photo’s overtime, no two photos should be aligned with each other that share similar values. E.g photo’s from the one photoshoot or photo’s that show the same subject should not be posted alongside each other, like so: 

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– By using applications such as ‘Snug’ or ‘Unum’ this can be achieved. Snug and Unum are applications which allow the user to preview what posted content would look like on their profile by letting the user post pictures on a draft version of the Instagram grid.

Managing the brands Instagram account in the form of statistics is a necessity. Viewing these stats is of high importance as it allows me to see how much reach per person each upload gets, as well as each profile visit I receive through the uploaded photo. Instagram provides these tools via their ‘business account’ setting. I will also be using third party apps such as ‘Command’ for a much more detailed insight into the analytics of the account. Command visualises stats such as:

  • Engagement Rate
  • Post Frequency Rate
  • Average Likes
  • Best Time to Post to achieve maximum reach

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These will be of huge help to develop my understanding of optimising my use of Instagram behind the scenes as well as learning what attributes to the creation of a successful post, assisting to my trial and error method of posting.

For the future of my online brand I will hope to have the campaign up and running by the time of presentation, as of writing 25/4/18 I have just placed an order in 40 blank hoodies which I am having sent to have the design printed. Once I receive the final product back, I will begin campaigning for the brand through videos, photoshoots and competitions. I believe the best way to achieve a successful start is by having a core brand product being associated with the beginning of an online account.

 

References: 

http://popai.com.au/wp-content/uploads/March-PDF/Branding-the-age-of-social-media.pdf (Douglas Holt, 2016, Branding in the Age of Social Media. Harvard Business Review P41. Date Accessed 23/4/18)

https://www.hubspot.com/marketing-statistics?_ga=2.97055901.361101574.1524464722-228448703.1524464722 (Social Media Examiner 2015 via Hubsport.com, Date accessed 23/4/18)

https://www.hubspot.com/marketing-statistics?_ga=2.97055901.361101574.1524464722-228448703.1524464722 (Xerox 2014, Via Hubsport.com. Date Accessed 24/3/18)

http://manovich.net/content/04-projects/147-instagram-and-contemporary-image/instagram_book_manovich.pdf (Lev Manovich, 2016 Instagram and Contemporary Image, Creative Commons License. Date Accessed 24/3/18)