Category Archives: Digital Artifact

BCM 325 Peer Digital Artefact Pitch Commentary

Taylor Sumelj

In BCM 325, we were required to comment and provide constructive feedback on three of our peers’ digital artefact pitches, after which we had to then to critically evaluate the feedback we provided. In doing so, it led me to critically evaluate my own digital artefact pitch and identify areas I did not address as well as I had originally thought, which will ultimately aid the construction of my eventual beta presentation towards the semester’s end. In particular, I identified a need to incorporate the subject lecture content in my digital artefact, which is something I overlooked during the initial pitch stage. I believe these peer comments have also enhanced my constructive feedback writing, which will hopefully improve the overall quality of my comments during the second round of peer evaluations following the beta presentation.

Blog 1: The Future of Alternative Subcultures

Paige’s digital artefact utilises a video essay to…

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Factories of the future


I intend on creating 4 video essays posted to YouTube on my previously used channel. Each video will address a different element/peice of the production processes from factory games eg: convey belts, assemblers, rockets. This will allow me to talk/start discussion on these ideas and use this content to hopeful create engagement in factory game communities on reddit.


I plan to make a total of 4 of these videos during the semester with 2 being release before the beta approximately 2 weeks apart and 2 after hopefully receiving feedback from audience and BCM peers before the DA is due. 

My Blog:

Mira.Me project: looking at the future from the present

Upside Down

“The future is now”. That is exactly what my DA is all about. In times when the future has never been so uncertain and everything is changing day-by-day, looking into the present was the way I found to reflect on my future – and also keep a record of how the pandemic evolved here and in South America over the weeks.

We learnt throughout the session that futurists “analyse data from the past to offer predictions to the future”, and I believe the “Quarantine diaries” series can be important in the long-term future as historical documentation of this period of the pandemic. Right now, predictions point that Brazil could surpass the United States in the number of coronavirus deaths by the end of July. It is the country that is dealing the worse with the pandemic situation and it will definitely be in the history books for that. So, in…

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BCM 325 – Future Cultures: Digital Artefact Beta

The Space Between The Sky

It’s been a few weeks since I first pitched my Digital Artefact idea for BCM325 Future Cultures. As I have been working on it and have received feedback, the project has changed a little. Previously, Josh Sorensen and I planned to write and produce a podcast set about 30 – 40 years in the future about two isolated individuals, who having missed the apocalypse, find each over radio and try to discover what happened. The difficulties of producing this podcast with the lockdown and remote learning have proven to be substantial. Combined with a suggestion from some feedback that I blog about the writing process, both Josh and I have shifted our focus primarily to writing.

My plan for this project now is to focus on writing:

  • working towards completing the scripts and have some posted online,
  • Producing a few short blogs on the writing process, and
  • Working on some…

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cyberculture [digital artefact beta]

DA Beta: Talking about the present to think about the future

Upside Down

I decided to change my original idea of UOW Creative and use a Quarantine Diaries series I’m posting on myproject as my DA. I believe talking about this present moment is also a way to think about what we want for our future.

There are already 6 posts up of this series (including 2 IGTV videos, 1 blog text link and a series of 3 self-portraits) and I’m constantly adapting the content as to what I see gets more engagement. For the next weeks my plan is:

  • Week 9: 3 Stories of international students living in Australia (Already have the interviews and pictures)
  • Week 10: Finish the series about Bolivia (that was actually planned before the pandemic but doesn’t have to do with this assessment)
  • Week 11: 3 personal stories from myself (my mum as a health worker, my relationship to my home and my relationship to Wollongong)
  • Week…

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BCM 325: Future Cultures – Reflecting on Commentary

The Space Between The Sky

Previously, I posted my online Digital Artefact Pitch for BCM 325: Future Cultures. However, the point of a pitch is to receive feedback on what others think. To help with this, a comments schedule was created so that everyone in the class could receive peer feedback on their work and also have the opportunity to give critical commentary.

For me this was an interesting experience. Whilst I am used to providing workshopping commentary in the context of creative writing, I have never had to deliver critical commentary and suggestions for a Digital Artefact in this manner. What follows, is a summary of my bumbling navigation of critical commentary on some Digital Artefacts.

Trying to be Helpful

The first pitch I looked at was a blog post series titled the ‘Future of Freelance Film Making’, by Jake Keighran. This series of three posts would explore the future of freelance…

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Peer Commentary

The content of this post is a summary of the three peer reviews of DA pitches for BCM325 – Future Cultures at UOW. As part of BCM325, we are required to comment on three other student’s DA pitches to show engagement with other students. We are then to self-reflect on going through this process.

Pitch: The Little Fellas Project Pitch by Bennett Parkinson

Summary:  The concept behind The Little Fellas is to boost the exposure of online presences via cross-promotion. The DA will many be practised on Twitter and YouTube where Bennett will promote other channels to his audience with an agreed arrangement of the other channel to do the same.

My Comment:


Pitch: The fashion forecast by Christina Nedic

Summary: The fashion forecast is a look at the future of the fashion industry and the habits of online shoppers. The writer believes the fashion industry is a relevant and exciting industry that is continually developing to bring convenience and simplicity to its consumers. The DA is to be an analysis of the online shopping industry and particularly the fashion industry via a series of blogs.

My Comment:


Pitch: “The Response To: …” by Aysha Morrison

Summary: This student’s DA is a look into the increasing issues concerning fake news. The concept pitched is a series of video essays that explore the way in which fake news has changed how information was reported on about large events in recent news.

My Comment:


Feedback Critical Self Reflection:

Giving critical feedback on a peer’s conceptual idea of a project is extremely hard, while I could purpose about things they haven’t thought of or expressed or could have done differently in a 2-minute pitch. It would be better practice via a group constructive brainstorming medium with multiple peers at once prior to the pitch than a commentary after an official pitch in my opinion but with the current situation with COVID-19 we have to make do.

Looking at Bennett “The Little Fellas” I understood what the idea of his project was but I also thought of things that I personally thought were illogical with it. if his promoting another channel on his but repurposing his channel to do so, what are the cross-promoters going to promote? A channel that’s purpose is to be promoting others? And maybe that just didn’t come across in the pitch or I just didn’t get it. When commenting on the pitch I was reminded about a very successful case of cross-promotion #TeamTrees and thought of showing Bennett about it for his research. The pitch did help me with marketing a little and I feel more comfortable with marketing like The Little Fellas as a consumer than say FB looking at all the metadata on me than using targeted ads to annoy me.

The Fashion Forecast was the hardest pitch to give feedback on, maybe cause I’m from a different generation to most the class or the fact that fashion and online shopping are things I just really don’t care about. I struggled to give useful feedback, I did write about my experiences with online shopping with different industry to fashion and how a change in the fashion industry could affect my habits as a consumer. But looking at the future of the fashion industry and consumer spending habits are of little interest to me so my engagement with this DA was forced and not enthusiastic.

Aysha’s The Response To: the pitch was probably the DA I enjoyed listening to and engaging with the most out of the three. The reason for this mainly was because I’m a big fan of the topic and it’s effects on the past and what it will do in the future, I instantly knew what I wanted to express in my engagement and will most likely continue to engage with this DA as the subject progresses.

All in all, engaging with other student’s ideas was a helpful experience for not only my own DA but for my understanding of how others look at Future Cultures BCM325 and what they are looking to get out of it. I do wish that this engagement was done as more and editorial meeting or brainstorming activity rather than an analysis after the fact one. Because as it is with an official pitch stating the methodology, I have high doubt that any of these comments will drastically change how another student progresses with their DA.

critical self-reflection of comments (part 1)



Grace’s digital artefact topic is the future of small businesses during and after the COVID-19 pandemic, specifically how online presence will become an essential part of engaging with customers. Grace will be examining this idea through her own social media business that began this year. Her website offers a range of social media packages from general advisory to content creation and page management. She plans to offer her services free of charge or at a reduced rate to small business struggling to transition to an online business model during the outbreak. Grace’s methods when promoting these businesses will consider the government guidelines set in place regarding COVID-19.

In my comment, I commended Grace’s thorough planning and digital artefact utility. I was interested to hear more about her methodology, and what her new website packages would entail. I suggested that Grace…

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