Category Archives: future

The Future of Dogs

Rebekah Lavy

My Digital Artefact is my dogs Instagram and TikTok accounts. In this project I will explore possible dog futures in terms of health and lifestyle and how these are reflected in social media.
I have always loved dogs and got my first one 10 years ago. Six years ago, I started a dog Instagram account for him, where I get to practice my photography skills and post about my dog life for fun. By 2019 I was invited to events and morning TV shows as well getting free products from brands. Since then, my account has grown, and I now have 9k + followers. I also have more than 2k followers on TikTok.

Check out my video to learn more about my project!

Background Research:

Initial research shows that there has been a significant change in the way that dogs are viewed by people. No longer are dogs chained to a kennel and kept in the back-garden, they are now seen as people’s “fur-babies” and a treasured family member.

Back in the 1980s people couldn’t have imagined how people would be treating their pets today.

Recent research found that buying things for their pets made millennials happy during the Covid lockdown and was a form of self-care.

Today people throw dog parties for their dogs with cakes and decorations, there are dog cafes with dog food on the menu, dogs are dressed up in clothes and are social media influencers with millions of followers.

The “Future is Now”

According to Moore, if there is anything you can take away from Bell’s Futures Studies book is: “it is very much concerned with the now, because if you focus purely on prediction you are unlikely to have the right information to come up with a viable plan of action for the future.”

Dog parties are definitely the future now and show how the dog community/world has changed in such short period of time.

This weekend I am having a dog party for my youngest puppy, and brands have given me free products. I hope the party will help my account to grow a bit, but at the same time it is just for fun.

Possible, Probable and Preferable Futures:

Possible: I believe the dog world on Instagram will continue to grow as well as on other social media platforms like TikTok, but it may be harder to be seen as more and more people want to be a part of this lifestyle with their furry friend.

Probable: In 10 years’ time I also think there will be more mixed dog breeds as more people become aware of the health benefits of mixed dogs compared to the genetic problems experienced by pure bred dogs. For example, many Cavaliers have heart issues and don’t live past 5 years, whereas Cavoodles who are a mix of poodle and Cavalier live for much longer, Poodle cross dogs are also better for people who have allergies and there may be more poodle type crosses in the future.

It will be interesting to see in ten years’ time, if Cavoodles are still seen as a mix breed, or if they are considered a breed in their own right. Also, will mixed dog breeds lead to original breeds with health problems dying out?

Preferable: In 10 years I would like to see dogs being more accepted and welcomed in Australian society as they are in countries overseas like America, where they are allowed on planes and in restaurants.

References:

Bell, W., 1998. Making people responsible: The possible, the probable, and the preferable. American Behavioral Scientist, 42(3), pp.323-339. https://moodle.uowplatform.edu.au/pluginfile.php/3291130/mod_resource/content/1/Making_people_responsible_The.pdf

Cox, J 2018 ‘Do millennials opt for a ‘fur baby’ because they’re broke – or scared of responsibility?’ The Guardian, April 2019, viewed 16 March 2022 https://www.theguardian.com/commentisfree/2019/apr/19/millennials-fur-babies-responsibility-pamper-pet

Hanbury, M 2018 ‘Millennials are treating pets like ‘their firstborn child,’ and it’s reportedly causing problems for some of the best-known pet food brands’ Business Insider Australia, November 2018, viewed 16 March 2022 https://www.businessinsider.com.au/millennials-buy-high-end-pet-food-hurts-purina-kibbles-n-bits-2018-11

Mediakix 2022 ‘10 Famous Instagram dogs to follow now’ viewed 16 March 2022
https://mediakix.com/blog/top-dogs-of-instagram-to-follow/

Moore, C 2022 BCM325 ‘Multiple Futures – Part Two’ Lecture viewed 17 March 2022 https://www.youtube.com/watch?v=nU8JbEy-2QI&t=901s

Mull, A 2021 ‘Why So Many Millennials Are Obsessed With Dogs’ The Atlantic, September 2021 viewed 16 March 2022 https://www.theatlantic.com/magazine/archive/2021/09/why-millennials-are-so-obsessed-with-dogs/619489/

Ypulse 2020 ‘76% of Millennials Are Pet Parents—Here’s What They’ve Been Buying for Them’ viewed 16 March 2022 https://www.ypulse.com/article/2020/08/24/76-of-millennials-are-pet-parents-heres-what-theyve-been-buying-for-them/

Timing Tweeting Together

(critical self reflection of Tweets Number 2)

Live tweeting the second stage of screenings in BCM325 was a very different experience from the first half of BCM325 as now time zone are closer and I was actually live tweeting at the same time as the rest of my tutorial group. (bar one week in Croatia for a competition) 

After my first tweeting evaluation I wanted to focus on discussion and interaction with others, seeking to add lecture and other relevant information to others onto of my previous tweeting habits. first ill look at the same type of tweets I continued and see how the engagement varied now being live then I will evaluate my progress in interactions.

Standalone tweets:

Tweets including a quote with a small amount of analysis from me and matching when people will have just heard it in the movie now are getting some good reception,

and sometimes my mini tech information facts actually started discussion rather than sitting untouched:

I improved my timing of tweets especially in screenings like ready player one where I here had this tweet primed to send as soon as the movie told us of their plans to turn off the oasis 2 times a week.

while these tweets helped me feel good a bit they didn’t add much lots to the future cultures discussion and the reality of the technology we were seeing, leading me back to mini tech facts which I think are one of the main ways I can add value to future culture discussions and ground what is being seen on the screen with some real technology progress/research.

although relatable tweets were still sprinkled in and did garner me some likes which I think just helped provide motivation for the mini facts I can provide that didn’t always get interacted with but I am hopeful people read.

I believe a refined my art of these tweets and sometimes accidentally achieved interactive tweeting now I was tweeting with the cohort. The far greater possibility I think helped a lot with me refining my tweets to be bite sized both relatable and information based tweets.

Interactive tweeting:

Now onto what I tried to focus on, starting and contributing to discussions to hopefully add value to everyones experience of live tweeting in BCM325.

While it may not have started the greatest for me initiating conversations, interacting with others and seeing what gets talked about live allowed me to refine this in future weeks.

This tweet doesn’t start with a question and just dumps my thoughts down not a great starting point but we got to start somewhere.

simple questions allowing for interactions allowed for discussion like this one that I think provided a good evaluation and prediction space for cars from cyber punk 2049.

Ai was often also a good conversation starter as it seems to always be on the news’ mind so being able to discuss the potentials in AI futures.

Other tweets in this vein was when I tried to add value to other people observations:

And further integrating my knowledge/experience of technology to add to discusions

Capitalising on my brothers habit of purchasing every VR headset in existence to talk about the differences between current VR and ready player one helps a few times here’s a key discussion:

Bringing back too forecasting based on the general ideas of the screening and looking at feeling influencing that here with Robot and Frank. Having learned how to engage with peoples ‘relatable’ tweets to create productive thoughts for future discussion.

Overall thoughts:

While it was great to be able to tweet at the same time as the rest of the cohort it was interesting seeing the divergent nature of interactions from Chris and Angus (lecturer and Tutor) compared to the general cohorts interactions. 

This interactions normally came with mini facts or discussions mostly ignored by the rest of the cohort but using them as a content goal and the tweets I received most interactions with as a delivery method and I think by the end of this experience I have improved in this. Especially in the way to provide information in a relatable way to combine the relatable aspect people seem to like interacting with. 

This reminded me a lot of my marketing experience practically and with university theory where the best marketing looks natural but is the least natural thing you will find. I think I have improved that skill over this session and will take that into the future. (see punny because BCM325 Future Cultures … okay i’m done now)

My Blog: http://jaz.zguy.com/?p=520

An Ode to Constructive Criticism

Josephine Doyle

I gave feedback to Daniel Whitney, Lydia McGahey and Tobias Thomas about their respective project betas on future cultures. Each of their BCM325 projects ‘Future Societies’, ‘Our World, Our Future’ and ‘Where the Future is Taking You’ effectively address the DA focus of considering the future in the next 5, 10, 25 or 50 years.

As explained in Future Cultures – Artificial Intelligence: Predictions and Revolutions, predictions about future cultures can be categorised. Futurists will be either pessimistic (believe AI will extinct humans), pragmatic (believe AI will duplicate or augment future abilities), doubtful (don’t believe AI is a threat) or optimistic (believe AI surpassing human intelligence is positive). Daniel, Lydia and Tobias’ projects each present elements of these categories.

I referred to the BCM325 beta presentation marking rubric when proving comments.

Daniel Whitney: Future Societies

‘Future Societies’ is a group project from Daniel Whitney and Melanie Nickl

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The Future is Now for More Women in Leadership

Josephine Doyle

The trajectory of my BCM325 project has changed quite a bit since my original pitch.

So far in the project, I have explored our past and current women in leadership in Australian politics and sport.

A popular TikTok audio of Julia Guillard’s Misogny Speech

The next topics I will be researching are the women in leadership roles in the entertainment industry. The media I create will make particular note of prominent issues such as the gender pay gap and the Me Too Movement in the entertainment industry and profile the women who are leading change in these areas. I will also be addressing representation issues and the consequences of this on the future of women in entertainment and the effect on female consumers.

The gender bias against women in Australian electronic music, and what we  must do to fix it
The Brag, 2017

Follow my blog to stay…

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Live Tweeting for Dummies

Josephine Doyle

5 weeks ago, I participated in my first ever live tweeting during a screening of Metropolis.

Since then, every Thursday afternoon I have been engaging in live tweeting during a screening of other important science fiction films with the BCM325 Future Cultures cohort. Consider this blog post a Live Tweeting for Dummies – what to do and what not to do.

Live tweeting is a new concept for me and week by week I have evidently improved through trial and error. By critiquing some of my better and worse tweets, I’m going to build a constructive plan on how I will improve my live tweets in the weeks to come.

Before the first screening I formulated the guidelines on what my live tweets should look like based on the marking rubric and the live tweeting prompts provided to us.

Metropolis (1927)

Before the Metropolis screening, I had done all…

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Exploring Possible Futures

Josephine Doyle

As discussed in Ziauddin Sardar’s 2014 ‘Welcome to postnormal times’, it is the now which brings the many possible futures into being. This was the common thread tying all of our possible futures projects together.

In the critique of and engagement with the following project pitches, I drew mostly from Eleonora Masini’s ‘Reconceptualising Futures: a Need and a Hope’. Masini’s discussion on how the visions of a desirable future are embedded in the social structures from which they emerge really stood out to me in our Future Cultures lectures.

The process for my critique was to split a screen with the pitch and an open google document with a criteria checklist. I would make notes underneath each point and then later expand on them using the notes I have from our BCM325 lectures in my notebook physically next to me. Finally I would compare their work to the…

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Checking out other futures

(BCM325 peer comments)

Comment 1:

I first looked at Candace’s pitch which is on her blog Here.

Candace is planning the running of social media accounts for Pottery Box across Tik Tok, Facebook and instagram.

Main comment points:

  • Good links to research into the future growth of Tik Tok
  • Delivery was jarring and didn’t seem particularly interested in the project personal due to the use of a synthesised voice over
  • Pitch video exceeded the Time constraints
  • No real indication of a timeframe of future thinking 
  • I suggest looking into the lecture content for week 3 on trajectories and planning to further integrate BCM325 content into this DA

My learning:

  • good graphical representation of plans and it is probably something I could implement to help improve the clarity of my presentations
  • I don’t have the greatest in depth understanding of planning in terms of short term for BCM325 as my DA is focused further out so I couldn’t give the greatest subject specific content responses
  • Like my own pitch the ending is abrupt and is even longer than the allowed time which means I think its a common thread we both need to improve of timing and ending well

Comment 2:

Next we go to Chelsea who’s pitch is Here.

Chelsea is creating a 5 year plan for Chae an online content creation business. with a main focus of podcast development over that time and continuing with other content.

Main comment points:

  • a good integration of an existing project into a future thinking
  • are you are trying to tackle 2 projects, 1 creating a plan for Chae and 2 forecasting/talking about the future of Chae through your podcast 
  • Good academic and relevant research into podcasts popularity, podcast function and business growth
  • good use of hyperlinks throughout your contextual statement

My Learning:

  • I think this DA idea is similar to mine at first two different ideas where one is more thought out then the other but it has not yet been decided on which DA to stick with but I am glad I chose one and talked this through with Angus (My BCM325 tutor)
  • My academic research is showing to be more and more lacking as I read more of these pitches
  • I could more effective showcase some of my research with hyperlinks in my contextual statement and a bibliography

Comment 3:

Last we are looking at Jack’s pitch which you can find Here.

Jack is looking at the future of music and its accessibility both production and consumption and showcasing this through YouTube video essays.

Main comment points:

  • well structure flow with clear progression through pitch video
  • not really much researching backing links to BCM325 but it does address the future in a general way
  • can easily add academic research looking at past patterns to help identify future music trends and industry articles like this
  • good to hear it has utility for you and those you are producing it for these are the best projects for uni from my experience

My learning:

  • after viewing this pitch I realise my comments on the previous two pitches were lacking comment about audience as neither pitch addressed audience well and that is something I forgot was needed after doing my own pitch
  • Pitch is very reminiscent of my in person pitches for previous BCM subjects and I think their might have been a bit too much focus on aesthetic of the video over subject research which is something I think I also can do a-lot
  • This pitch showed me a lot of the things I am also doing poorly and how easy they are spotted in someone else’s work and how I need to try and be more self aware of these things going. forward.

also on my blog: http://jaz.zguy.com/?p=470

Factories of the future

Methodology:

I intend on creating 4 video essays posted to YouTube on my previously used channel. Each video will address a different element/peice of the production processes from factory games eg: convey belts, assemblers, rockets. This will allow me to talk/start discussion on these ideas and use this content to hopeful create engagement in factory game communities on reddit.

Timeline:

I plan to make a total of 4 of these videos during the semester with 2 being release before the beta approximately 2 weeks apart and 2 after hopefully receiving feedback from audience and BCM peers before the DA is due. 

My Blog: http://jaz.zguy.com/?p=462

Investigating the Future of Women in Leadership

Josephine Doyle

Around 50 years ago, Alice Sheldon was a successful science fiction writer publishing under the male pseudonym James Tiptree Jr.. When she was discovered to be a woman, Alice lost a lot of respect from the male-dominated science fiction community (Lovell, 2016).

Interview with Julie Phillips – author of ‘James Tiptree, Jr.: The Double Life of Alice B. Sheldon’

Since then, the representation of women in leadership roles has increased. However in 2020 there were more male CEO’s named Andrew than the combined number of females leading ASX200 companies (Hill, 2020).

Premium Vector | Young business woman stands out among many business men
(Freepik, 2021)

In predicting and evaluating such future cultures, my project timeline will be adapted according to feedback from my audience. I will also be engaging with users in reddit forums such as r/womenleadership to make more informed projections. The project will evaluate the benefits of a future culture with more female leadership in up to 50…

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