Live tweeting is a compulsory part of the attendance and participation requirements each week. A minimum of ten tweets per screening, with a further twenty replies, responses, retweets, like and other interactions, are expected.
Live coverage of an event is an important social media skill. Live tweets of experiences expand the possibilities of participation. To be counted each tweet must feature the subject hashtag #BCM325 and be professional, polite and thoughtful.
Humour, memes, opinion and casual reflection are encouraged but be aware you are communicating openly with a broad public. To excel in the live-tweeting participation will require preparation before attending the screening. Preparation should include locating news media and other popular sources, as well as academic and scholarly texts that will assist with increasing the intellectual depth and critical engagement of your tweets. You will find your audience engages less with this kind of material and so part of the challenge is to frame it in interesting and thought-provoking ways. Although the tweeting itself is a ‘live’ experience, having a document with pre-generated discussion points, sources and ideas will greatly benefit you in the coverage of the screening in real time.
You will find that your audience engages less in your research and critical ideas than your memes and humour, this is to be expected and you should not be discouraged by lack of responses. Your live-tweeting efforts will not be assessed on the popularity of your tweetings but the sophistication, range and engagement with the task. The number of likes and retweets is less important than the conversation and engagement your tweets generate. To gain interactions often requires you to interact with others first, don’t simply expect your audience to come to you.
Below is a series of prompts designed to assist with getting started. Further advise on live-tweeting is available here from the Research Whisperer.
General Live Tweeting Tips
- Prepare and do background research on the text to increase the informational content of your tweet.
- Mix up your coverage with memes, gifs and especially quotes.
- Ask and respond to questions.
- Share resources such as blogs, videos, essays, podcasts and other materials about the text.
- Retweet interesting content from the cohort and others using the #BCM325 hashtag.
- Prepare your followers by announcing what you are doing and sign off at the end of the screening.
- Ignore detractors and respond to those supporting your feed.
- Pre-schedule tweets using Tweetdeck and other apps.
Prompts for Live Tweeting the Screening
- Who is the Director, Screenwriter, Producer, main cast and studio?
- Do you know them from other works? What else have they done?
- When was the text produced? Is that a significant date and for what reason?
- What was the cost of production?
- What is the quality of the production?
- What is the original source or inspiration for the text?
- Have there been previous versions? Has the text been remade?
- Has the text been quoted or featured in other texts?
- What is the impact of the text on popular culture?
- What genre does the text belong to?
- Is it a popular genre?
- Has the genre changed over time?
- Are there similar texts or homages to the original?
- What is the setting of the text and why is it significant or important?
- What is the storyline?
- What are the relationships between the main characters?
- Does the story make sense? What is confusing or clear, and why?
- What did critics say about the text at the time of release? What do critics say now? Has the opinion on the text changed over time?
- Is there a cult following of the text? Is there an active fan culture around the text?
- What is the Box Office data for the text? What were subsequent sales and downloads?
- Has the text been adapted to different media formats?
- What merchandise is available for the text?
- If there are manga, TV series, game versions, how are they different?
- What are the main themes emerging from the text?
- Does your opinion of the themes, metaphors and events change as you watch?