Tag Archives: Peer comments

An Ode to Constructive Criticism

Josephine Doyle

I gave feedback to Daniel Whitney, Lydia McGahey and Tobias Thomas about their respective project betas on future cultures. Each of their BCM325 projects ‘Future Societies’, ‘Our World, Our Future’ and ‘Where the Future is Taking You’ effectively address the DA focus of considering the future in the next 5, 10, 25 or 50 years.

As explained in Future Cultures – Artificial Intelligence: Predictions and Revolutions, predictions about future cultures can be categorised. Futurists will be either pessimistic (believe AI will extinct humans), pragmatic (believe AI will duplicate or augment future abilities), doubtful (don’t believe AI is a threat) or optimistic (believe AI surpassing human intelligence is positive). Daniel, Lydia and Tobias’ projects each present elements of these categories.

I referred to the BCM325 beta presentation marking rubric when proving comments.

Daniel Whitney: Future Societies

‘Future Societies’ is a group project from Daniel Whitney and Melanie Nickl

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A Beta Look At The Future

(BCM 325 Beta Peer Comments)

Comment 1: Chau’s DA Beta

Quick summary of DA:

Chau is blogging about the future marketing strategies and plans of the high fashion industry hoping 5-10 years into the future.

Key Points of my comment:

  • good initial post + interaction
  • worth looking into IBISWorld marketing industry reports (UOW access)
  • Marketing shift to humans focusing on creative processes and letting numbers chose where to spend
  • AI in marketing 5-10 years?

Comment 2: Shuning’s DA Beta

Quick summary of DA:

A blog and YouTube series about future of food.

Key Points:

  • feedback received and implemented
  • what’s the exact frame
  • public interaction well
  • looking at GDP effect on diet as a starting point if its a close future

Comment 3: Melanie’s DA Beta

Quick summary of DA:

Melanie’s own summary “In this DA we break down technologies depicted in future societies to see if they would in fact work in reality”

Key Points:

  • creative forecasting building on others
  • string futurists link
  • start with those you can access for a feedback loop
  • technology rather than film based interactions suggested
  • outrageous claims/catchy lines suggested to get attention
  • other mediums directing to blog suggested

My Learnings:

  • evaluating my cross disciplinary knowledge of marketing into my DA is something I hadn’t even considered until trying to help others
  • I believe I provided a different perspective to hopeful help peers further their DA mostly with engagement ideas
  • other people are working in groups which I hadn’t even considered maybe its something I need to think about in future to create more wholistic products
  • The click bait attention span of the world currently
  • Looking into multiple futurists connections into my content and also the week 2 lecture of sci-fi future predictions and how that lines up with my own DA

My blog: http://jaz.zguy.com/?p=505

Exploring Possible Futures

Josephine Doyle

As discussed in Ziauddin Sardar’s 2014 ‘Welcome to postnormal times’, it is the now which brings the many possible futures into being. This was the common thread tying all of our possible futures projects together.

In the critique of and engagement with the following project pitches, I drew mostly from Eleonora Masini’s ‘Reconceptualising Futures: a Need and a Hope’. Masini’s discussion on how the visions of a desirable future are embedded in the social structures from which they emerge really stood out to me in our Future Cultures lectures.

The process for my critique was to split a screen with the pitch and an open google document with a criteria checklist. I would make notes underneath each point and then later expand on them using the notes I have from our BCM325 lectures in my notebook physically next to me. Finally I would compare their work to the…

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Checking out other futures

(BCM325 peer comments)

Comment 1:

I first looked at Candace’s pitch which is on her blog Here.

Candace is planning the running of social media accounts for Pottery Box across Tik Tok, Facebook and instagram.

Main comment points:

  • Good links to research into the future growth of Tik Tok
  • Delivery was jarring and didn’t seem particularly interested in the project personal due to the use of a synthesised voice over
  • Pitch video exceeded the Time constraints
  • No real indication of a timeframe of future thinking 
  • I suggest looking into the lecture content for week 3 on trajectories and planning to further integrate BCM325 content into this DA

My learning:

  • good graphical representation of plans and it is probably something I could implement to help improve the clarity of my presentations
  • I don’t have the greatest in depth understanding of planning in terms of short term for BCM325 as my DA is focused further out so I couldn’t give the greatest subject specific content responses
  • Like my own pitch the ending is abrupt and is even longer than the allowed time which means I think its a common thread we both need to improve of timing and ending well

Comment 2:

Next we go to Chelsea who’s pitch is Here.

Chelsea is creating a 5 year plan for Chae an online content creation business. with a main focus of podcast development over that time and continuing with other content.

Main comment points:

  • a good integration of an existing project into a future thinking
  • are you are trying to tackle 2 projects, 1 creating a plan for Chae and 2 forecasting/talking about the future of Chae through your podcast 
  • Good academic and relevant research into podcasts popularity, podcast function and business growth
  • good use of hyperlinks throughout your contextual statement

My Learning:

  • I think this DA idea is similar to mine at first two different ideas where one is more thought out then the other but it has not yet been decided on which DA to stick with but I am glad I chose one and talked this through with Angus (My BCM325 tutor)
  • My academic research is showing to be more and more lacking as I read more of these pitches
  • I could more effective showcase some of my research with hyperlinks in my contextual statement and a bibliography

Comment 3:

Last we are looking at Jack’s pitch which you can find Here.

Jack is looking at the future of music and its accessibility both production and consumption and showcasing this through YouTube video essays.

Main comment points:

  • well structure flow with clear progression through pitch video
  • not really much researching backing links to BCM325 but it does address the future in a general way
  • can easily add academic research looking at past patterns to help identify future music trends and industry articles like this
  • good to hear it has utility for you and those you are producing it for these are the best projects for uni from my experience

My learning:

  • after viewing this pitch I realise my comments on the previous two pitches were lacking comment about audience as neither pitch addressed audience well and that is something I forgot was needed after doing my own pitch
  • Pitch is very reminiscent of my in person pitches for previous BCM subjects and I think their might have been a bit too much focus on aesthetic of the video over subject research which is something I think I also can do a-lot
  • This pitch showed me a lot of the things I am also doing poorly and how easy they are spotted in someone else’s work and how I need to try and be more self aware of these things going. forward.

also on my blog: http://jaz.zguy.com/?p=470