As explained in Future Cultures – Artificial Intelligence: Predictions and Revolutions, predictions about future cultures can be categorised. Futurists will be either pessimistic (believe AI will extinct humans), pragmatic (believe AI will duplicate or augment future abilities), doubtful (don’t believe AI is a threat) or optimistic (believe AI surpassing human intelligence is positive). Daniel, Lydia and Tobias’ projects each present elements of these categories.
As discussed in Ziauddin Sardar’s 2014 ‘Welcome to postnormal times’, it is the now which brings the many possible futures into being. This was the common thread tying all of our possible futures projects together.
In the critique of and engagement with the following project pitches, I drew mostly from Eleonora Masini’s ‘Reconceptualising Futures: a Need and a Hope’. Masini’s discussion on how the visions of a desirable future are embedded in the social structures from which they emerge really stood out to me in our Future Cultures lectures.
The process for my critique was to split a screen with the pitch and an open google document with a criteria checklist. I would make notes underneath each point and then later expand on them using the notes I have from our BCM325 lectures in my notebook physically next to me. Finally I would compare their work to the…
Chelsea is creating a 5 year plan for Chae an online content creation business. with a main focus of podcast development over that time and continuing with other content.
Main comment points:
a good integration of an existing project into a future thinking
are you are trying to tackle 2 projects, 1 creating a plan for Chae and 2 forecasting/talking about the future of Chae through your podcast
Good academic and relevant research into podcasts popularity, podcast function and business growth
good use of hyperlinks throughout your contextual statement
I think this DA idea is similar to mine at first two different ideas where one is more thought out then the other but it has not yet been decided on which DA to stick with but I am glad I chose one and talked this through with Angus (My BCM325 tutor)
My academic research is showing to be more and more lacking as I read more of these pitches
I could more effective showcase some of my research with hyperlinks in my contextual statement and a bibliography
Last we are looking at Jack’s pitch which you can find Here.
Jack is looking at the future of music and its accessibility both production and consumption and showcasing this through YouTube video essays.
Main comment points:
well structure flow with clear progression through pitch video
not really much researching backing links to BCM325 but it does address the future in a general way
can easily add academic research looking at past patterns to help identify future music trends and industry articles like this
good to hear it has utility for you and those you are producing it for these are the best projects for uni from my experience
after viewing this pitch I realise my comments on the previous two pitches were lacking comment about audience as neither pitch addressed audience well and that is something I forgot was needed after doing my own pitch
Pitch is very reminiscent of my in person pitches for previous BCM subjects and I think their might have been a bit too much focus on aesthetic of the video over subject research which is something I think I also can do a-lot
This pitch showed me a lot of the things I am also doing poorly and how easy they are spotted in someone else’s work and how I need to try and be more self aware of these things going. forward.