Tag Archives: streaming

Taylor Swift and Streaming Music

I’m just going to put it out there, but I can’t stand Taylor Swift. (Was it just me who cringed at Beats 1 Radio’s latest ad featuring T Swizzle herself?) I remember one day when I was going through my daily Buzzfeed read and saw  “Taylor Swift Just Removed Her Albums From Spotify.” Being the curious cat that I am, I read the article. There were mixed emotions from people praising her decision to others being utterly heartbroken. It was later noted that she decided to not stream her latest album 1989 on Apple Music (not to worry you loyal Swifties, the beef has been cleared). This got me thinking: how much do artists actually get paid over streaming sites like Spotify and Apple Music?

I came across a rather interesting article from Dredge (2015) about how much musicians actually make on streaming services like Spotify, iTunes, and Tidal. All of the statistics apply only to performing musicians, but don’t cover publishing royalties. Another factor that plays into these statistics is how much an “artist signed to a label earns.” Finally, the per-play figures depend on many users the service has. Here are some facts and figures I found interesting. There’s a lot of information, so bare with me:

  • iTunes purchase
    • signed artist album download
      • average retail price: $9.99
      • for a solo artist to earn the U.S. monthly minimum wage ($1,260) he/she must sell 547 units
      • % cut
        • distributor: 30
        • label: 47
        • artist: 23
      • artist revenue: $2.30
  • Spotify stream
    • Signed artist
      • # of plays needed to reach U.S. monthly min. wage: 1,117,021
      • % of users to hit min. wage: 2%
      • artist revenue: $0.0011

For an unsigned artist, the numbers are pretty different in all categories. Here’s the link to the article and wonderful infograph that precedes it if you’re curious to see the figures. So was Taylor right on pulling her music from Spotify? Some say that she was, others say that it was a pointless decision.

I’m hoping to address this topic and others like it in my research report. My idea is to break down my report by categories. Like my previous blog posts, I will talk about the album, CD, and mixtape/playlist. But I will also touch on topics such as the significance of the vinyl record, how the iPod changed the game for music listeners, and digital downloads/streaming. Within each topic, I will bring up questions and points about how new technology and the Internet has shaped/changed it.

 

References:

Dredge, S 2015, How much do musicians really make from Spotify, iTunes, and Youtube?, The Guardian, viewed 17 April 2016,<https://www.theguardian.com/technology/2015/apr/03/how-much-musicians-make-spotify-itunes-youtube&gt;