Heyya! *Waves with hand open like Dr. Spock* Ever since I attended the first BCM 325 Seminar of the Autumn session, the concept of a ‘novum’ has intrigued me. Not suprisingly, a search through instagram reveals that there is indeed a large audience who also enjoy exploring various elements within the sci-fi and speculative genre […]
After a semester of research into online identities and branding, I finally have a finished product! Definitely the most interesting research based assignment I’ve undertaken at university which is both brilliant and terrifying because the research hasn’t just stopped because I finished the subject. Anywho, the image below is linked, and the PDF is interactive (aka the contents gives you a quick jump to the right page), hope you enjoy!
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Today I will be talking about branding, with a specific focus on the corporate brand, that is, organisations and their use of brand, and how it the internet as a social network changes the way in which they present themselves.
So let’s jump straight in shall we.
[WHAT IS A BRAND?]
Think about Apple. Now forget everything you know about the product. It doesn’t matter. The brand does. Apple computers, iPods, iPhones — they’re all produced in various factories across South East Asia. These same factories are just as able to make parts for Android or Windows Phones. It doesn’t matter. Apple, with their HQ in California, aren’t about a product. They’re a brand.
Apples branding strategy focuses on the customer and their emotions: the experience of how the apple image makes you feel. “The Apple brand personality is about lifestyle…
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